Comments on: Advertising vs. Publicity – Which Medium Is More Effective For A Startup?

By: Alrik // Viewbook.com

Alrik // Viewbook.com — Thu, 01 Apr 2010 14:07:04 +0000

Hi Brad, thanks, good read! I agree, advertising is relatively expensive and ineffective for a starting company. I guess it can even work against you when it takes away reason for people to talk about the new unknown you. We invest a lot of time in the creation of our own events, content, news and connecting with our users, editors, bloggers and other people on- and offline. Even though we are in a very competitive market we get some nice publicity and generate our own reach with our own sites and events. Stimulating word of mouth seems to do most of the magic. Free publicity can get a bit tricky when editorial and advertising gets mixed up and you don’t get publicity because you don’t advertise on certain media… Any experiences and thoughts on this?

By: Seeds of Growth

Seeds of Growth — Mon, 04 Sep 2006 14:03:02 +0000

Donâ€™t Advertise To This Guy!…

Evidence of the power of remarkable brands, but also the advertising overload that is the current marketplace. How do customers feel about your brand?
I was checking my emails today and a friend of mine sent me a link to a BBC article about a guy who…

By: Kirsten Harrell, Psy.D.

Kirsten Harrell, Psy.D. — Mon, 28 Aug 2006 15:52:12 +0000

Great article! I agree 100% – I have a new business and we are focusing on publicity over advertising at this point in time. The PR route definately takes more time and effort to achieve, but in the long run I think it is far more effective and certainly costs less. I also find that blogging is a great way to market and build brand awareness. Thanks for confirming my strategies!

By: Seeds of Growth

Seeds of Growth — Fri, 11 Aug 2006 23:07:05 +0000

Advertising vs. Publicity – Which Medium Is More Effective For A Startup?…

Advertising doesn’t work. Publicity does but only if you are doing something remarkable. What sets your business apart?
For a budding bizMAVERICK (Rebel Entrepreneur), generating buzz amongst consumers for a brand new product or service is often th…

By: bizMAVERICK - Brad Williamson

bizMAVERICK - Brad Williamson — Tue, 08 Aug 2006 14:26:00 +0000

Hey Pete!

Thanks for the comment!

Call me overly optimistic, but I still believe that publicity can be beneficial to ANY industry if the right strategy is implemented.

Sure, it will be harder to generate publicity in an industry that isnt as glamorous as another – but I’m one who believes that anything is possible if the strategy is carried out perfectly.

Actually, I believe that the impact of publicity on a industry that is undervalued by the public can be more effective than that of a glamorous industry due to the fact that no one expects such outrageous actions from such a underappreciated business.

Give publicity some thought when planning your next promotion. The worst thing that could happen is that you can’t think of anything.

Thanks again for the comment Pete!

…bizMAVERICK…
Brad Williamson

By: Pete

Pete — Tue, 08 Aug 2006 13:03:13 +0000

I see what you are trying to say and it has a lot of truth in certain industries. But bottom line for a lot of businesses if they were to follow this principle they would end up flat on their back. Perhaps for a dating service, restaurant or nightclub opening up this would be the best method but for a Printing company it would be a waste of money when you could just go direct mail, cold call, face to face market with people in need of that service and it’d cost a lot less too.

Pete Laurent

By: bizMAVERICK - Brad Williamson

bizMAVERICK - Brad Williamson — Sat, 05 Aug 2006 15:07:23 +0000

Those are great points Bobo! All of those mediums are perfect for a small business to generate new customers.

However… for the sake of this article, I’m just trying to say that when it comes to advertising vs. publicity… Publicity wins out 99% of the time. Publicity isn’t always easy to acquire, but a cash strapped entrepreneur is better off at least trying to generate pub before blowing money on inneffective traditional advertising.

Thanks for the comment!

By: bobo

bobo — Sat, 05 Aug 2006 13:02:47 +0000

Hmmm… what about affiliates, viral marketing and teaming up with a complimentary brand? As a small business no press will carry your product unless it does something insane or you pay them big $$$.