Comments on: ‘Passion Meets Purpose’ Puts Soul into Small Business Branding

By: SpiritOfVenus

SpiritOfVenus — Sun, 06 May 2007 12:53:53 +0000

I really agree with something you mention here – Life Coaching is a ‘calling’. Something one is driven to, a purpose.

By: Danielle

Danielle — Mon, 07 Aug 2006 23:44:48 +0000

That’s great advice… thanks Kammie

By: kammiek

kammiek — Mon, 07 Aug 2006 13:40:39 +0000

Danielle, thank you for the warm welcome! I LOVE your “Meet Market” approach! What an amazing way to take a common theme (who hasn’t been there?) and turn it into a unique mingling experience.

As for your brand building, I say keep it simple. Find one or two unique things that seperate you from your competitors and focus on that.

It can be challenging not to cave and give into what we percieve the consumers wants and desires to be. I say use your own unique voice and keep fine tuning and streamling it. The RIGHT consumers WILL “get you” and the rest you don’t need anyway!

Look forward to chatting more soon,
Kam:)

By: Danielle

Danielle — Sun, 06 Aug 2006 10:01:21 +0000

Hi Kammie,

Welcome to SBB! I concur wholeheartedly with all previous comments … also, I think your branding is brilliant – it’s fresh, cohesive and carries impact.

I’ve just started building my brand, and probably one of the trickiest things I’m navigating right now is balancing “what the customers wants” (i.e. is accustomed to) with the soul and spirit that I want my brand to possess and project. Perhaps it depends on the product or service, but I’m finding that creating a brand with my ideal in mind and then creating the market for that is VERY complex. At times it’s really tempting to shed my ideals and just go with what people will more easily “get”. But then of course it has no soul and is meaningless. I know it can be done, I just have to find out how!

In any case, I’m looking forward to reading your posts!

By: reese

reese — Sat, 05 Aug 2006 15:58:45 +0000

Kammie,
I believe you’re going to bring a lot of HEART and inspiration to SBB. These two components can help propel a business into huge success, and you’ll be giving small business readers something new and exciting to “chew” on that will help grow both their businesses and personal lives. Thanks for sharing your passion with others–it’s contagious!

By: Kammie K.

Kammie K. — Fri, 04 Aug 2006 16:39:36 +0000

Hey Tyler,

Thanks so much for the kudos. Glad you enjoyed the article. I’m really looking forward to diving into this writing project, as it will also help me to streamline and simplify my own brand as I’m able to share info with all of you. I’ll do my best to keep the passion at high-octane levels!

Be well,
Kammie K.

By: Tyler McKinna

Tyler McKinna — Fri, 04 Aug 2006 16:12:08 +0000

Kammie,
It is indeed enjoyable to see someone who absolutely, without a doubt, no questions asked, ejoys life! Wow – what a concept!

I loved your article and I hope that you continue to write with such passion. It is commendable and it shows.
Kudos on a great job!

By: Kammie K.

Kammie K. — Fri, 04 Aug 2006 13:15:03 +0000

Hello Clair,

Thanks for the welcome to SBB! A breath of fresh air, huh? Who couldn’t use more of that:) And yes, my mission is to help others turn their sparks into a flame…maybe even a burning inferno. Without passion for our projects, our businesses, our lives…what’s the point? I look forward to sharing more juicy bits of SBB wisdom as I stumble across them.

Kam

By: Clair Ching

Clair Ching — Fri, 04 Aug 2006 06:12:33 +0000

Kammie K: That’s awesome. It’s great to meet people like you who want to share passion to others.

That’s like having a breath of fresh air indeed! Passion meets purpose — I like that!