http://www.smallbusinessbranding.com/505/lead-generation-strategy-for-your-small-business/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 14:51:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.smallbusinessbranding.com/505/lead-generation-strategy-for-your-small-business/comment-page-1/#comment-293409 Huntington Beach Accountant Tue, 10 Nov 2009 22:25:15 +0000 http://www.smallbusinessbranding.com/505/lead-generation-strategy-for-your-small-business/#comment-293409 Nice post. As a CPA in Huntington Beach I find I get more prospects if I target a specific industry and appear to be an expert in that industry. Accounting work is competitive and this often give me the edge. Thanks for your insight. Nice post. As a CPA in Huntington Beach I find I get more prospects if I target a specific industry and appear to be an expert in that industry. Accounting work is competitive and this often give me the edge. Thanks for your insight.

]]> http://www.smallbusinessbranding.com/505/lead-generation-strategy-for-your-small-business/comment-page-1/#comment-129104 Patrick Kilhoffer Thu, 13 Dec 2007 17:50:31 +0000 http://www.smallbusinessbranding.com/505/lead-generation-strategy-for-your-small-business/#comment-129104 I agree that sales is a lot easier if people consider you a valuable resource instead of just a vendor. I would like to point out though that if your cold calling is annoying 99% of the people you talk to and only generating 1% leads, you are really doing it wrong. Properly done, cold calling will convert 20% to 98% into leads, (Yes, 98%, really) and annoy no one. Do the calls sound like the ones you get most often? Probably not. But then most people aren't an expert at cold calling. Cold calling should be a productive, positive experience. Most people just do it wrong is all. I agree that sales is a lot easier if people consider you a valuable resource instead of just a vendor. I would like to point out though that if your cold calling is annoying 99% of the people you talk to and only generating 1% leads, you are really doing it wrong. Properly done, cold calling will convert 20% to 98% into leads, (Yes, 98%, really) and annoy no one. Do the calls sound like the ones you get most often? Probably not. But then most people aren’t an expert at cold calling. Cold calling should be a productive, positive experience. Most people just do it wrong is all.

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