Comments on: The Role Of Creativity In Business http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ed Roach http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-9098 Ed Roach Mon, 01 Jan 2007 17:15:24 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-9098 Creativity takes guts. A lot of businesses today are lead by individula whose parents sheltered them and provided everything for them. Let them live at home far too long etc. They never had to work hard for much, they follow the leader. To do something different in your business and make a difference you have to think creatively. Once you discover a solution and sometimes it appears "out there" you now have to have the guts to do it - to take the risk. Ever attend a brainstorming seesion? Everybody loves throwing ideas out there. Everybody likes the idea of creativity. "thinking outside of the box" is a very over-used mantra. Now try to implement that creative idea. Watch how many reasons why we can't do it suddenly pops up. It will cost too much, it will never work, no one will buy it - blah, blah, blah. No guts. Creativity in business, art and life in general requires the guts to put it out there and see it through. Picasso could easily have painted sentimental scenes realitisically but he chose to be creative. Guts. Steve Jobs could have pulled a Dell and mass-produced beige products as well, but chose to be creative. Guts. Starbucks could have just served up java with cream but chose to get creative. Guts. I don't agree that we all have the potential to be creative. It is more complicated than that. To be creative is to be leader not a follower. We simply are not all leaders. Most of society are followers, they look to the creative thinkers for their solutions and their guts to make it happen. Ed Creativity takes guts.

A lot of businesses today are lead by individula whose parents sheltered them and provided everything for them. Let them live at home far too long etc. They never had to work hard for much, they follow the leader.

To do something different in your business and make a difference you have to think creatively. Once you discover a solution and sometimes it appears “out there” you now have to have the guts to do it – to take the risk.

Ever attend a brainstorming seesion? Everybody loves throwing ideas out there. Everybody likes the idea of creativity. “thinking outside of the box” is a very over-used mantra. Now try to implement that creative idea.

Watch how many reasons why we can’t do it suddenly pops up. It will cost too much, it will never work, no one will buy it – blah, blah, blah.

No guts. Creativity in business, art and life in general requires the guts to put it out there and see it through.

Picasso could easily have painted sentimental scenes realitisically but he chose to be creative. Guts.

Steve Jobs could have pulled a Dell and mass-produced beige products as well, but chose to be creative. Guts.

Starbucks could have just served up java with cream but chose to get creative. Guts.

I don’t agree that we all have the potential to be creative. It is more complicated than that. To be creative is to be leader not a follower. We simply are not all leaders. Most of society are followers, they look to the creative thinkers for their solutions and their guts to make it happen.

Ed

]]> By: tammy vitale http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-9037 tammy vitale Wed, 27 Dec 2006 23:23:23 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-9037 oh yes and oh YES again! While I'm an artist, I believe that creativity comes in all shapes and sizes from cookies to a good soup (oh, they're both food), to a beautiful garden to a well-made bed (okay, it's all household - that and my art are my creations). And OH YES a third time about schools whose squash it all out and try to convince us that only a gifted few are creative. Phooey! Here's to the creative spark in each and every one of us and to you for saying it so well! oh yes and oh YES again! While I’m an artist, I believe that creativity comes in all shapes and sizes from cookies to a good soup (oh, they’re both food), to a beautiful garden to a well-made bed (okay, it’s all household – that and my art are my creations). And OH YES a third time about schools whose squash it all out and try to convince us that only a gifted few are creative. Phooey! Here’s to the creative spark in each and every one of us and to you for saying it so well!

]]> By: Halina http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-8972 Halina Wed, 20 Dec 2006 10:35:07 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-8972 Hi Nick I agree completely. We are all born with creativity and the lack of it is killing not only business, it is killing people as well (figuratively speaking...) The thing to be aware of: Since our education puts so much emphasis on logic, and on the illusion that logic & rationality equals safety & security, many, if not most people think/feel that creativity is not something that you can trust. Trust however is CRUCIAL for creativity to flow freely and thus produce the kind of experiences and results that really make a difference in business and in life. Since we're not brought up with it it's up to us to allow creativity to flow into every aspect of our lives - business lives too - and to TRUST IT! Hi Nick

I agree completely. We are all born with creativity and the lack of it is killing not only business, it is killing people as well (figuratively speaking…)

The thing to be aware of: Since our education puts so much emphasis on logic, and on the illusion that logic & rationality equals safety & security, many, if not most people think/feel that creativity is not something that you can trust.

Trust however is CRUCIAL for creativity to flow freely and thus produce the kind of experiences and results that really make a difference in business and in life.

Since we’re not brought up with it it’s up to us to allow creativity to flow into every aspect of our lives – business lives too – and to TRUST IT!

]]> By: Lack of creativity is killing business » Small Business Marketing And Branding http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-8810 Lack of creativity is killing business » Small Business Marketing And Branding Tue, 21 Nov 2006 22:11:08 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-8810 [...] A few months back that I wrote that I believed the lack of creativity is slowing killing business today. In reading a wonderful book, Mavericks at Work, I not only learned I was correct, but I have data to back it up. [...] [...] A few months back that I wrote that I believed the lack of creativity is slowing killing business today. In reading a wonderful book, Mavericks at Work, I not only learned I was correct, but I have data to back it up. [...]

]]> By: Kenneth Edwards http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-8790 Kenneth Edwards Thu, 16 Nov 2006 06:55:40 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-8790 That's funny. When I first read the beginning of the this post I thought maybe this would work. Then I tought about it to. Yeah I guess we are all creative, but we have different levels and types of creativity. Some of us have let our creativity show, while others have been put in a box. Smile, Kenney <a href="http://www.financialbreakthrough102.com" rel="nofollow">Increase Sales</a> That’s funny. When I first read the beginning of the this post I thought maybe this would work. Then I tought about it to. Yeah I guess we are all creative, but we have different levels and types of creativity. Some of us have let our creativity show, while others have been put in a box.

Smile,

Kenney
Increase Sales

]]> By: Draw A Picture at Ririan Project http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-7363 Draw A Picture at Ririan Project Tue, 17 Oct 2006 09:19:31 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-7363 [...] I would like to conclude with what Yaro Starak so beautifully wrote in his The Role Of Creativity in Business post: Creativity isn’t a special gift - we’re all born with it. It never leaves, it’s just hiding. Look for ways you can let the two year old inside come out and play. [...] [...] I would like to conclude with what Yaro Starak so beautifully wrote in his The Role Of Creativity in Business post: Creativity isn’t a special gift – we’re all born with it. It never leaves, it’s just hiding. Look for ways you can let the two year old inside come out and play. [...]

]]> By: The Business of America is Business http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-5018 The Business of America is Business Sun, 03 Sep 2006 19:45:28 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-5018 <strong>The Carnival of the Capitalists...</strong> Welcome to The Carnival of the Capitalists at The Business of America is Business This is my second time hosting the Carnival in the last month. Keeping with what has become something of a tradition, I have found myself hosting within a few days of my... The Carnival of the Capitalists…

Welcome to The Carnival of the Capitalists at The Business of America is Business This is my second time hosting the Carnival in the last month. Keeping with what has become something of a tradition, I have found myself hosting within a few days of my…

]]> By: Nick Rice http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-4561 Nick Rice Fri, 25 Aug 2006 12:23:59 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-4561 Jon, great job trying to keep your kids creative. I think it will be invaluable for their future. I think it really comes down to risk. Logic is sort of the antithesis of risk; while creativity is inherently risky. You have no idea where you're going initially outside of a few boundaries set. But that's also exactly what makes it powerful. I have no intention of decreasing the focus on science and math; I'd just like to see the arts raised. I think that it's one of those things that can truly elevate America in the new economy. If we have any desire to remain a world superpower we have to get back to innovation. Jon, great job trying to keep your kids creative. I think it will be invaluable for their future. I think it really comes down to risk. Logic is sort of the antithesis of risk; while creativity is inherently risky. You have no idea where you’re going initially outside of a few boundaries set. But that’s also exactly what makes it powerful. I have no intention of decreasing the focus on science and math; I’d just like to see the arts raised.

I think that it’s one of those things that can truly elevate America in the new economy. If we have any desire to remain a world superpower we have to get back to innovation.

]]> By: jon http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-4543 jon Fri, 25 Aug 2006 01:51:04 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-4543 Nick, Great post! I'm a father of two. One is entering the first grade this year. I've read studies about creativity in human beings and the results demonstrated that people become noticeably less creative at about age 6. Big surprise--this is when kids start attended an extremely structured and stifling environment called school. I do my best to encourage creativity with my kids. So far, so good. For example my oldest likes trains, Star Wars, and dinosaurs. I often find him playing with all three simultaneously, combining all into stories. I have a lot to learn from my kids when it comes to creativity. Many of us fall into this non-creative rut based on situations in society. Nick,
Great post! I’m a father of two. One is entering the first grade this year. I’ve read studies about creativity in human beings and the results demonstrated that people become noticeably less creative at about age 6. Big surprise–this is when kids start attended an extremely structured and stifling environment called school.
I do my best to encourage creativity with my kids. So far, so good. For example my oldest likes trains, Star Wars, and dinosaurs. I often find him playing with all three simultaneously, combining all into stories. I have a lot to learn from my kids when it comes to creativity. Many of us fall into this non-creative rut based on situations in society.

]]> By: News.Mind-Graph.Net http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-4131 News.Mind-Graph.Net Mon, 14 Aug 2006 17:37:32 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-4131 <strong>Creativity in business...</strong> We have that Nick Rice say us in his blog thoughts about the creativity in business. He says the key to success in your business, he says what question is better to know if a person is a creative person, he says what is not a creative task, etc.... Creativity in business…

We have that Nick Rice say us in his blog thoughts about the creativity in business. He says the key to success in your business, he says what question is better to know if a person is a creative person, he says what is not a creative task, etc….

]]> By: kammiek http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/comment-page-1/#comment-4103 kammiek Sun, 13 Aug 2006 14:37:40 +0000 http://www.smallbusinessbranding.com/508/the-role-of-creativity-in-business/#comment-4103 Nick - I dig it! Creativity IS the key. I agree...where HAS the creativity gone? That's why I love focusing on "voice" as well. When we get clear about what our unique voice is, we can then use it as creativly as possible to spead the word (whatever our business word is). When we stop trying to be a half-ass version of a competitor and BEcome the first class version of ourselves (in business and in life) is when we really fly. When we use creativity as a channel to get our message out there is when we design businesses of true integrity and beauty. Thanks for the great article, Kam Nick – I dig it! Creativity IS the key. I agree…where HAS the creativity gone? That’s why I love focusing on “voice” as well. When we get clear about what our unique voice is, we can then use it as creativly as possible to spead the word (whatever our business word is).

When we stop trying to be a half-ass version of a competitor and BEcome the first class version of ourselves (in business and in life) is when we really fly.

When we use creativity as a channel to get our message out there is when we design businesses of true integrity and beauty.

Thanks for the great article,
Kam

]]>