Why Your Site Stats Matter – Especially To Your Bottom Line

Talks about knowing your website statisticsIf you’ve listened to our past podcasts, you would have learned about Kelly McCausey. Kelly is the owner of SoloSmarts, a resource and podcast for small businesses. She’s always gives me something to think about and some fabulous action steps each time I talk to her, no matter how ‘old’ the topic seems to be.

Over the weekend, I had the opportunity to get Kelly on the phone with me to talk about website statistics. It was such a good chat, we went over time. We covered things like:

  • Why you’re missing out big chunks of free market research when you’re only watching your page views and number of visitors.
  • How stats can help you laser target content topics your customers are interested in so you can go create more of them.
  • How your stats can tell you if you are wasting time and money creating content nobody cares for.
  • How your website statistics can give your bottom line a healthy boost almost immediately.
  • How your stats can help you boost your rankings in the search engines and make search engine optimization a breeze to boot.
  • The difference between Google Analytics and your webhost’s website stats and why one is better of the other especially when working with ad networks.

Listen in on the interview, click the player above or download the audio to take it with you.

Kelly will be holding a “Know Your Blog Stats Worshop” to show us step-by-step how to really mine our statistics for better profits. The workshop will be held October 13th. Learn more about this workshop and how to get access and recordings.

Lynette Chandler

Lynette Chandler

Co-owner at TechBasedMarketing
A marketing loving geek who thrives on finding ways to use tech to grow businesses and boost productivity. Make tech work for you too. Get her 10-Step Guide to Systemize and Automate Your Business so you can grow without wearing yourself out.
Lynette Chandler


  1. The blog stats workshop will be great.  I’m very interested in learning more about Google Analytics and specifically how to read all the stats and what they mean. 

  2. I’m very interested in learning more about Google Analytics.  Does having Google Analytics give Google too much insight into your personal accounts tied to Google?  I wonder this because of Google updates and hearing of hundreds of websites with Adsense losing accounts.  Is this because of Google knowing so much about who you are?

  3. pilgrimspantry says:

    I really like the tip about using statistics to see where the traffic is coming from.  That way, you can pump up those links, or try and refocus ones that aren’t doing so well.  That advice alone will save me countless hours of creating unfocused, unprofitable content.  Can’t wait for the class on Oct. 13!

  4. KatyaBilyk says:

    Love this! Something I definitely want to know more about!

  5. actually i was very curious about this question for some time. glad that finally i got the answers. thnx for sharing.

  6. constant back pain says:

    I have 4 or 5 different  different programs keeping stats on my website including my webhost and Google Analytics along with a few others. They all give me different stats…a few are  A LOT different. I just pick a middle between them all.