You crack me up! Thanks for the challenge…and yes, I would go back again. But that’s because I enjoyed MY experience.

Would everyone else? Can’t say for sure. Not sure how many mommies & daddies with 2.5 kids that had to spend $10 bucks in gas to get there, purchase tix, hot dogs & soda and misc. goodies once they got there, would spend the cash. Good question to chew on though…

Thanks for always keeping me thinking!!
Kam

I’m curious about something, though: you mentioned they’ve been struggling to get people in the seats. Would you go back to the stadium to check out a game at their regular seat rates?

As much as they sold an experience, I think it’s important to evaluate whether the experience enticed you enough to give it a second shot, *not* at a discount. It reminds me of the coupon books we sometimes buy: 80-90% of the time, we use a coupon at a place but don’t return there for regular (non-discounted) service. I think that in addition to getting people into the venue–whatever that may be–the perceived value must be solified enough so that people are willing to return–sans-discount–and offer repeat business.

Would you go again?

Thanks for the shout outs on the article. Yeah, it was crazy but as the game rolled on all I kept thinking about was the genius marketing/branding experience I was a part of.

How cool would it be to have a stadium full of people wearing jersey’s with our names on them? It was just another reminder to keep raising the branding bar.

Better go catch a game soon…summer’s almost over!

Kam

An entity that is able to claim the title of “America’s Greatest Pastime” has to be admired.

The MLB didn’t reach their legendary status by just playing the game of baseball… It’s the marketers of the big leagues who deserve a lot of the credit.