It is pretty tricky, but like Brad states in his post about admirable advertising, you just need to be creative. Anyway as an example, I went ahead and checked out your website – Close Connexion and here are some ideas I came up with:

* Co-Market with events that your target market will be interested in – Since you are aiming for men and women over the age of 25, it wouldn’t make sense having an outing at a Rave club like The Family. Instead why not check out the Wine tasting tours down at the Gold Coast? Or maybe climbing Mt Barney with an adventure company? How about indoor soccer?

* Get your IT guy to add software through which you can manage your customers – Find out how old they are, what their preference is, where they are from, their hobbies and interests, contact details, gender and most importantly their NAME. Not only will you be able to form fullfilling, trust-building relationships with them but you can do a whole lot more. For instance, you could send out a newsletter to the guys, showing them where they can get “dating advice” (off your partners and affiliates on the internet) to make the most of your service. Then you could do the same for the girls.

I could go on and on, but just try to think of three main points:

1. Do they match my target market?
2. Will they add value to my Brand?
3. Will they become lifelong customers of mine?

Best wishes,
Robert.

I think it’s a brilliant concept, but like a lot of things, it’s trickier than it first seems. I’m finding it’s not only difficult selecting the right ‘partner’ (and convincing them it’s a good idea), HOW you implement it is a puzzle in itself. I’m sure, however, that the results are worth the mental gymnastics!