Comments on: Advertising Worth Admiring http://www.smallbusinessbranding.com/512/advertising-worth-admiring/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Daily Grind » Blog Archive » To Clever, With Love http://www.smallbusinessbranding.com/512/advertising-worth-admiring/comment-page-1/#comment-236887 The Daily Grind » Blog Archive » To Clever, With Love Fri, 31 Oct 2008 16:56:08 +0000 http://www.smallbusinessbranding.com/512/advertising-worth-admiring/#comment-236887 [...] makes me think. Whether it’s an advertisement somewhere that I’m not expecting, somewhere that uses a space in a unique way, or by displaying the product attributes in an unique [...] [...] makes me think. Whether it’s an advertisement somewhere that I’m not expecting, somewhere that uses a space in a unique way, or by displaying the product attributes in an unique [...]

]]> By: Trillian Messenger http://www.smallbusinessbranding.com/512/advertising-worth-admiring/comment-page-1/#comment-84774 Trillian Messenger Sun, 05 Aug 2007 06:04:07 +0000 http://www.smallbusinessbranding.com/512/advertising-worth-admiring/#comment-84774 I love the Parking Stripe example! I saw an advertiser in Kansas City using the parking stripe idea for image advertising. I wonder how well this would work for direct response. I love the Parking Stripe example! I saw an advertiser in Kansas City using the parking stripe idea for image advertising. I wonder how well this would work for direct response.

]]> By: isulong seoph http://www.smallbusinessbranding.com/512/advertising-worth-admiring/comment-page-1/#comment-4187 isulong seoph Wed, 16 Aug 2006 05:27:23 +0000 http://www.smallbusinessbranding.com/512/advertising-worth-admiring/#comment-4187 great edit.. ilike it great edit.. ilike it

]]> By: Brad Williamson http://www.smallbusinessbranding.com/512/advertising-worth-admiring/comment-page-1/#comment-4168 Brad Williamson Tue, 15 Aug 2006 18:46:14 +0000 http://www.smallbusinessbranding.com/512/advertising-worth-admiring/#comment-4168 Dave... You are 100% correct. These ads are admirable for their entertainment value - But the true test for these marketers is how they capitalize on the initial buzz from these advertisements and turn the campaign into a consistent driver of actual sales. Advertisements can be fun for consumers... but if they don't buy anything as a result of the promotion we, as marketers, have failed. Thanks for your insight... You really know your stuff. <a href="http://www.bizMAVERICKS.com" rel="nofollow">...bizMAVERICK...</a> <a href="mailto:email@bizMAVERICKS.com" rel="nofollow"> Brad Williamson</a> <a href="http://www.myspace.com/bizMAVERICKS" rel="nofollow">Become a Friend on the bizMAVERICKS MySpace page!</a> Dave… You are 100% correct.

These ads are admirable for their entertainment value – But the true test for these marketers is how they capitalize on the initial buzz from these advertisements and turn the campaign into a consistent driver of actual sales.

Advertisements can be fun for consumers… but if they don’t buy anything as a result of the promotion we, as marketers, have failed.

Thanks for your insight… You really know your stuff.

…bizMAVERICK…
Brad Williamson

Become a Friend on the bizMAVERICKS MySpace page!

]]> By: Dave Free http://www.smallbusinessbranding.com/512/advertising-worth-admiring/comment-page-1/#comment-4161 Dave Free Tue, 15 Aug 2006 14:48:02 +0000 http://www.smallbusinessbranding.com/512/advertising-worth-admiring/#comment-4161 Brad, nice post. I agree these ads are definitely more creative and pleasing to the eye--not to mention more memorable. They've also created buzz, afterall, here we are talking about them. So they are great, certainly better than the run of the mill billboard or sign on a bus and I believe there is a place and a purpose for them. Having said that, I think there is even a better place to focus the creative marketing juices. Once the "shock" or "surprise" of these ads has worn off what is the company left with? The challange of coming up with something even more bizarre to create more buzz. And what are people talking about when they talk about these ads? How good Folgers tastes, how smooth the white-out flows? No, we're talking about the gimmick. How much more powerful would it be to focus on the quality of the service or product so that it becomes remarkable and our customers feel compelled to talk about our product or service rather than our ads? Then it becomes "self-perpetuatiing" marketing and we focus on continually improving our service and products, not coming up with the next gimmick. Here is a <a href="http://www.seedsofgrowth.com/is-your-marketing-self-perpetuating" title="post" rel="nofollow"> on self perpetuating marketing. Brad, nice post. I agree these ads are definitely more creative and pleasing to the eye–not to mention more memorable. They’ve also created buzz, afterall, here we are talking about them. So they are great, certainly better than the run of the mill billboard or sign on a bus and I believe there is a place and a purpose for them. Having said that, I think there is even a better place to focus the creative marketing juices. Once the “shock” or “surprise” of these ads has worn off what is the company left with? The challange of coming up with something even more bizarre to create more buzz. And what are people talking about when they talk about these ads? How good Folgers tastes, how smooth the white-out flows? No, we’re talking about the gimmick. How much more powerful would it be to focus on the quality of the service or product so that it becomes remarkable and our customers feel compelled to talk about our product or service rather than our ads? Then it becomes “self-perpetuatiing” marketing and we focus on continually improving our service and products, not coming up with the next gimmick. Here is a on self perpetuating marketing.

]]> By: Jean Moniatte http://www.smallbusinessbranding.com/512/advertising-worth-admiring/comment-page-1/#comment-4154 Jean Moniatte Tue, 15 Aug 2006 09:42:07 +0000 http://www.smallbusinessbranding.com/512/advertising-worth-admiring/#comment-4154 Keep up the good work with great posts like this one. Very inspiring. Thanks! Keep up the good work with great posts like this one. Very inspiring. Thanks!

]]> By: CommerceCubes.com - Advancing Commerce Systems Out of the Box Advertising tactics at http://www.smallbusinessbranding.com/512/advertising-worth-admiring/comment-page-1/#comment-4139 CommerceCubes.com - Advancing Commerce Systems Out of the Box Advertising tactics at Mon, 14 Aug 2006 23:35:33 +0000 http://www.smallbusinessbranding.com/512/advertising-worth-admiring/#comment-4139 [...] Source: http://www.smallbusinessbranding.com/512/advertising-worth-admiring/  [...] [...] Source: http://www.smallbusinessbranding.com/512/advertising-worth-admiring/  [...]

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