Comments on: All Customers Are Liars! http://www.smallbusinessbranding.com/528/all-customers-are-liars/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Making My Readers Famous: Yaro’s turn. | My Affiliate Journey http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-8997 Making My Readers Famous: Yaro’s turn. | My Affiliate Journey Mon, 25 Dec 2006 08:03:45 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-8997 [...] The very first article that I read on Yaro’s Small Business Branding Blog about “vodka kissed by a diamond” an entertaining article about “product feedback” that may fire back at you. [...] [...] The very first article that I read on Yaro’s Small Business Branding Blog about “vodka kissed by a diamond” an entertaining article about “product feedback” that may fire back at you. [...]

]]> By: Alexander Kintis http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-4649 Alexander Kintis Sun, 27 Aug 2006 04:31:06 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-4649 For in-person questions like this, people may tend to lie or alter the truth regarding many things. A way to combat this is for written -- an in-direct way to ask questions -- responses from visitors, etc. Yes, there could be some disadvantages to this method but you have to be able to gauge the answers you receive from customers. By using many different methods, you can compile, average, and have a better assessment of what your clients/customers/etc feel about certain things. For in-person questions like this, people may tend to lie or alter the truth regarding many things. A way to combat this is for written — an in-direct way to ask questions — responses from visitors, etc. Yes, there could be some disadvantages to this method but you have to be able to gauge the answers you receive from customers. By using many different methods, you can compile, average, and have a better assessment of what your clients/customers/etc feel about certain things.

]]> By: Cecile @ HiredOffice Virtual Administrative Services http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-4635 Cecile @ HiredOffice Virtual Administrative Services Sat, 26 Aug 2006 16:25:07 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-4635 It's true that this is a touch subject, but I've read many sales training books and most sales trainers will tell you that prospects and clients lie all the time. Not for bad intend, but it's just human nature. It’s true that this is a touch subject, but I’ve read many sales training books and most sales trainers will tell you that prospects and clients lie all the time.

Not for bad intend, but it’s just human nature.

]]> By: Cecile @ HiredOffice Virtual Administrative Services http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-4634 Cecile @ HiredOffice Virtual Administrative Services Sat, 26 Aug 2006 16:23:29 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-4634 This is a touchy subject for many people, but if you read a lot of sales books and sales training, many professional sales trainers do tell you that prospects and clients often lie. And it's not that they lie for bad intent, it's just human nature. This is a touchy subject for many people, but if you read a lot of sales books and sales training, many professional sales trainers do tell you that prospects and clients often lie. And it’s not that they lie for bad intent, it’s just human nature.

]]> By: Bruno Amaral http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-4631 Bruno Amaral Sat, 26 Aug 2006 15:44:51 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-4631 You're right Vlad, it wouldn't be the same.I believe taht that would be a more peaceful way to gather data and it would probably lead to a more honest response. It's not a mere matter of the questios you ask, it's about how you ask them and in what context. I would give unclear answers if someone went up to ask me what I was buying at a store. But I wouldn't bother to lie, instead I'd refuse to answer. You’re right Vlad, it wouldn’t be the same.I believe taht that would be a more peaceful way to gather data and it would probably lead to a more honest response.

It’s not a mere matter of the questios you ask, it’s about how you ask them and in what context. I would give unclear answers if someone went up to ask me what I was buying at a store. But I wouldn’t bother to lie, instead I’d refuse to answer.

]]> By: Vlad http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-4626 Vlad Sat, 26 Aug 2006 14:41:39 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-4626 I have t disagree with all coments posted here. Although "All Customers Are Liers" is a bid exagerated title for this post, the described situation happens way too often to say it is only a fairy tale story. I think that in order to benefit from market reaserch, one should concentrate on building good and solid relationship with the customer. Let's look at this as you call "fairy tale story" again and imagine that the owner of the liqoure store made an attempt to build a relationship instead of taking a survey. Do you you think the result would be the same? I have t disagree with all coments posted here. Although “All Customers Are Liers” is a bid exagerated title for this post, the described situation happens way too often to say it is only a fairy tale story.
I think that in order to benefit from market reaserch, one should concentrate on building good and solid relationship with the customer. Let’s look at this as you call “fairy tale story” again and imagine that the owner of the liqoure store made an attempt to build a relationship instead of taking a survey. Do you you think the result would be the same?

]]> By: Milo Riano http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-4623 Milo Riano Sat, 26 Aug 2006 13:53:23 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-4623 I agree with Bruno, there's always a margin of error in anything. Brad, I am no hypocrite and if go to buy a cheap item I will say so. All my friends are like that, my family and everyone around me. So when we are asked the person doing his research gets the real deal. Never heard of anyone from my circle screwing up when a person is asking something legitimate. I don't agree with "All Customers are Liars" and I hope you could give us factual data to support it rather than have a fairy tale story. As I said, never have I encountered anyone as hypocrite to pretend to buy expensive when they intend the cheap one, so for me it's a fairy tale story... I agree with Bruno, there’s always a margin of error in anything.

Brad, I am no hypocrite and if go to buy a cheap item I will say so. All my friends are like that, my family and everyone around me. So when we are asked the person doing his research gets the real deal. Never heard of anyone from my circle screwing up when a person is asking something legitimate.

I don’t agree with “All Customers are Liars” and I hope you could give us factual data to support it rather than have a fairy tale story. As I said, never have I encountered anyone as hypocrite to pretend to buy expensive when they intend the cheap one, so for me it’s a fairy tale story…

]]> By: Bruno Amaral http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-4621 Bruno Amaral Sat, 26 Aug 2006 13:49:21 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-4621 I'll have to disagree with you. A proper research is never 100% accurate. However, that's why we place "control questions" on public surveys, cross-reference data and rely on a scientific method to conduct the whole process. William Foddy wrote a book intitled "Constructing Questions for Interviews and Questionnaires: Theory and Practice in Social Research" that serves as a pretty good introduction on the subject, eventough it doesn't go into actual Marketing practices. Some people might answer surveys and interviews in a miss-leading way. But not everyone will do that, and the more people we interview the more accurate the study becomes. Those missleading answers will get lost in the crowd. And lets not forget that a survey will always account for a margin of error. What I like about your article is the example provided. It shows the importance of gathering data in a non-intrusive way and that one interview doesn't make a survey. Also, a diligent manager would wonder why DIAKA wasn't selling out of stock if it was so popular, before increasing the usual supply. I’ll have to disagree with you. A proper research is never 100% accurate. However, that’s why we place “control questions” on public surveys, cross-reference data and rely on a scientific method to conduct the whole process. William Foddy wrote a book intitled “Constructing Questions for Interviews and Questionnaires: Theory and Practice in Social Research” that serves as a pretty good introduction on the subject, eventough it doesn’t go into actual Marketing practices.

Some people might answer surveys and interviews in a miss-leading way. But not everyone will do that, and the more people we interview the more accurate the study becomes. Those missleading answers will get lost in the crowd. And lets not forget that a survey will always account for a margin of error.

What I like about your article is the example provided. It shows the importance of gathering data in a non-intrusive way and that one interview doesn’t make a survey.

Also, a diligent manager would wonder why DIAKA wasn’t selling out of stock if it was so popular, before increasing the usual supply.

]]> By: fishingforyou.info » Latest news http://www.smallbusinessbranding.com/528/all-customers-are-liars/comment-page-1/#comment-4611 fishingforyou.info » Latest news Sat, 26 Aug 2006 11:05:26 +0000 http://www.smallbusinessbranding.com/528/all-customers-are-liars/#comment-4611 [...] All Customers Are Liars [...] [...] All Customers Are Liars [...]

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