Comments on: How Effective Is YOUR Advertising? http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/ Small Business Branding and Marketing Advice and Commentary Mon, 22 Mar 2010 13:25:33 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Mike Tomo http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-274123 Mike Tomo Thu, 21 May 2009 15:17:40 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-274123 It depends on my target market. Sometimes they really looks good and are very effective, sometime they dont even convert at all. It depends on my target market. Sometimes they really looks good and are very effective, sometime they dont even convert at all.

]]> By: Vincent’s Weblog » From names to colours http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-6078 Vincent’s Weblog » From names to colours Sat, 23 Sep 2006 08:32:05 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-6078 [...] Found via SmallBusinessBranding. Technorati Tags: colours, emotions, marketing, diary, Vincent [...]

[...] Found via SmallBusinessBranding. Technorati Tags: colours, emotions, marketing, diary, Vincent [...]

]]> By: Seeds of Growth http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5833 Seeds of Growth Mon, 18 Sep 2006 16:04:17 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5833 <strong>Sensational Sources to Send Out Your Message...</strong> Here are some good ideas and resources for spreading the word. What are you doing? I love the work of John Reese. It’s so professional and valuable to the point when I consider buying something of his, I have no choice but to get it! So, how did he b...

Sensational Sources to Send Out Your Message…

Here are some good ideas and resources for spreading the word. What are you doing?
I love the work of John Reese. It’s so professional and valuable to the point when I consider buying something of his, I have no choice but to get it! So, how did he b…

]]> By: Sensational Sources to Send Out Your Message » Small Business Marketing And Branding http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5595 Sensational Sources to Send Out Your Message » Small Business Marketing And Branding Fri, 15 Sep 2006 03:29:58 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5595 [...] First of all, is the source appealing? Does it get the attention of your target market and effectively convey your message? Well to determine how good it is, you can analyse it in three different respects as highlighted by my article on targeting: [...]

[...] First of all, is the source appealing? Does it get the attention of your target market and effectively convey your message? Well to determine how good it is, you can analyse it in three different respects as highlighted by my article on targeting: [...]

]]> By: Making Ads to Sing to Your Target Market » Small Business Marketing And Branding http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5449 Making Ads to Sing to Your Target Market » Small Business Marketing And Branding Tue, 12 Sep 2006 19:47:46 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5449 [...] Following my article on targeting last week, you may be wondering, “So Robert, what on earth do I say in my advertising?” Good question. I think a lot of what you should say in your advertising relies upon who your target market is and what you’re selling. I see far too many businesses these days opting for the old sales letter on their website, hoping that their prospects will read it all (including the subliminal messages) and buy what they’re selling right off the bat! I’m not saying sales letters are a bad thing, but they are best used sparingly for major purchases. However with most websites using them incorrectly, they might as well be fishing for Tuna with a tea cup! [...]

[...] Following my article on targeting last week, you may be wondering, “So Robert, what on earth do I say in my advertising?” Good question. I think a lot of what you should say in your advertising relies upon who your target market is and what you’re selling. I see far too many businesses these days opting for the old sales letter on their website, hoping that their prospects will read it all (including the subliminal messages) and buy what they’re selling right off the bat! I’m not saying sales letters are a bad thing, but they are best used sparingly for major purchases. However with most websites using them incorrectly, they might as well be fishing for Tuna with a tea cup! [...]

]]> By: panasianbiz http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5248 panasianbiz Sat, 09 Sep 2006 00:07:03 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5248 What I really admire here is how concise and well explained your points are, which is so helpful to those who are using their online explorations to help them learn basic marketing techniques! What I really admire here is how concise and well explained your points are, which is so helpful to those who are using their online explorations to help them learn basic marketing techniques!

]]> By: Robert Kingston http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5212 Robert Kingston Fri, 08 Sep 2006 10:55:58 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5212 Hey Pete, Do you think it works? :P I'll be in touch with you soon mate. Robert. Hey Pete,
Do you think it works? :P I’ll be in touch with you soon mate.
Robert.

]]> By: Pete http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5209 Pete Fri, 08 Sep 2006 10:45:04 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5209 Rob stop posting so many comments to make your articles look popular... :p Pete p.s. I'll need your consulting services soon on a project! Rob stop posting so many comments to make your articles look popular…

:p

Pete

p.s. I’ll need your consulting services soon on a project!

]]> By: Robert Kingston http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5092 Robert Kingston Tue, 05 Sep 2006 23:18:22 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5092 Bah... Thats the last time I use hyperlinks in my comment! :P Anyway, Just thought I'd add in that I totally agree with you Paul and Simon - The customer focus is in and the product focus is OUT. "Being nice to the hand that feeds you", develops good karma - so if you're reading this right now, take a dive into your customers' lives for better branding insight. Robert. Bah… Thats the last time I use hyperlinks in my comment! :P

Anyway, Just thought I’d add in that I totally agree with you Paul and Simon – The customer focus is in and the product focus is OUT. “Being nice to the hand that feeds you”, develops good karma – so if you’re reading this right now, take a dive into your customers’ lives for better branding insight.

Robert.

]]> By: Robert Kingston http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5091 Robert Kingston Tue, 05 Sep 2006 23:12:26 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5091 Hey Milo, Yeah, celebrities are a good way of getting publicity and whatnot. I guess that celebrity in the phillipines is pretty high up and loved by all! By the sounds of it she must be the perfect model to use to endorse products with. Although in many other countries (particularly in Western societies), we don't really have such an icon which we can use to promote our products (and if we do they're real expensive ;)) and therefore we have to use celebrities which specifically appeal to our audiences. I know this is a long shot but I just watched a video about people repressing <a href="http://digg.com/videos_comedy/Michael_Moore_Confronts_Anti_Gay_Church_With_A_Bus_Full_Of_Gay_Guys" title="gay rights" rel="nofollow">. So as an example, say for a moment you had a famous gay icon, recognised by the entire country, supporting gay rights ...yada yada... and you decided to use them to endorse your product. Having them side by side would influence people to make associations between the gay guy's identity and your brand. So unless <a href="http://www.42below.co.nz/flashad/gay.html" title="your target market is gay people" rel="nofollow"> (fantastic viral campaign right there), it may not be the best idea. Thanks for your comment, Milo. Robert. Hey Milo,
Yeah, celebrities are a good way of getting publicity and whatnot. I guess that celebrity in the phillipines is pretty high up and loved by all! By the sounds of it she must be the perfect model to use to endorse products with. Although in many other countries (particularly in Western societies), we don’t really have such an icon which we can use to promote our products (and if we do they’re real expensive ;) ) and therefore we have to use celebrities which specifically appeal to our audiences. I know this is a long shot but I just watched a video about people repressing .
So as an example, say for a moment you had a famous gay icon, recognised by the entire country, supporting gay rights …yada yada… and you decided to use them to endorse your product. Having them side by side would influence people to make associations between the gay guy’s identity and your brand. So unless (fantastic viral campaign right there), it may not be the best idea. Thanks for your comment, Milo.
Robert.

]]> By: Paul http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5088 Paul Tue, 05 Sep 2006 21:33:59 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5088 If your products/services does relate closely to what your customers is looking for, then it will most likely to sell. The saying Customers always come first has its value. If your products/services does relate closely to what your customers is looking for, then it will most likely to sell.

The saying Customers always come first has its value.

]]> By: Simon Small http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5074 Simon Small Tue, 05 Sep 2006 14:31:26 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5074 Hi Robert, I manage over 100 different companies marketing and advertising, online and offline, and I agree with your principles. The fundamental principle in my mind is, "Who is your potential customer" and "What is important to them... now" If you truely undertsand the people you're trying to 'help' or sell to, you can do wonders. I look forward to following your thoughts, and more business owners learning from your thoughts. :) Cheers Hi Robert,

I manage over 100 different companies marketing and advertising, online and offline, and I agree with your principles.

The fundamental principle in my mind is, “Who is your potential customer” and “What is important to them… now” If you truely undertsand the people you’re trying to ‘help’ or sell to, you can do wonders.

I look forward to following your thoughts, and more business owners learning from your thoughts. :)

Cheers

]]> By: Milo Riano http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5073 Milo Riano Tue, 05 Sep 2006 14:24:59 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5073 How about the commercial model? Just thinking we have this person in the Philippines by the name of Sharon Cuneta who is ranked in the top 100 of the most powerful people in the Philippines, come to think of it she's a celebrity and the people included in the top 100 are politicians and billionaires. She is said to turn a product into a multi-million success overnight. Just pin her smile on the billboard together with the brand name in any highway or expressway, then product sales sky rocket to the top overnight and most of the products she endorsed came from behind to instantly rise to the top and become the number 1 brand. Anyways, her product line includes celfone, food chains, ice cream, shipping and ain't directly related to her celebrity status like vanity items but still her face just gets it done :) But I must say, if you can't get a person like her, your suggestions are right on target. How about the commercial model? Just thinking we have this person in the Philippines by the name of Sharon Cuneta who is ranked in the top 100 of the most powerful people in the Philippines, come to think of it she’s a celebrity and the people included in the top 100 are politicians and billionaires. She is said to turn a product into a multi-million success overnight. Just pin her smile on the billboard together with the brand name in any highway or expressway, then product sales sky rocket to the top overnight and most of the products she endorsed came from behind to instantly rise to the top and become the number 1 brand. Anyways, her product line includes celfone, food chains, ice cream, shipping and ain’t directly related to her celebrity status like vanity items but still her face just gets it done :)

But I must say, if you can’t get a person like her, your suggestions are right on target.

]]> By: sheetsandbeds.info » Latest news http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5057 sheetsandbeds.info » Latest news Mon, 04 Sep 2006 23:03:43 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5057 [...] How Effective Is YOUR Advertising? [...]

[...] How Effective Is YOUR Advertising? [...]

]]> By: Robert Kingston http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5046 Robert Kingston Mon, 04 Sep 2006 12:34:50 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5046 Thanks Luke, I'm glad to hear you found it useful. I think it's interesting to see the sort of role branding plays in marketing today. As most products are basically the same these days, marketers now rely on building a brandname to acctually generate demand by appealing to people's wants. And the best way to go about appealing to peoples wants is by creating a facade around the product which makes people believe that it will offer them more than the other brand. It's a game of value, and the way consumers think, act and feel determines who and how you should target people. It's almost sad to me that the majority of small businesses out there today don't take note of this fundamental tool... (Heh... I could go on and on!) Anyway, your site looks very nice (Business must be good ;)). Robert. Thanks Luke, I’m glad to hear you found it useful.

I think it’s interesting to see the sort of role branding plays in marketing today. As most products are basically the same these days, marketers now rely on building a brandname to acctually generate demand by appealing to people’s wants. And the best way to go about appealing to peoples wants is by creating a facade around the product which makes people believe that it will offer them more than the other brand. It’s a game of value, and the way consumers think, act and feel determines who and how you should target people.

It’s almost sad to me that the majority of small businesses out there today don’t take note of this fundamental tool… (Heh… I could go on and on!)

Anyway, your site looks very nice (Business must be good ;) ).

Robert.

]]> By: Luke Smith http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/comment-page-1/#comment-5041 Luke Smith Mon, 04 Sep 2006 08:31:59 +0000 http://www.smallbusinessbranding.com/535/how-effective-is-your-advertising/#comment-5041 I couldn't agree more on all points. Whether or not they realize it, most business are projecting some sort of brand and chances are if they're not aware of it, it's doing more harm than good! For example, quick and dirty sales collateral done in-house with a logo designed by the CEO using MSPaint, ten years ago during the start-up phase, is more than likely going to impress upon the viewer that the company has no advertising budget. If they have no advertising budget, they must not be doing well. If they're not doing well, they're probably not good at what they do! Anyway I'm glad to see someone bring the importance of branding - and the details of it - into clear focus. Thanks for the great article. I couldn’t agree more on all points. Whether or not they realize it, most business are projecting some sort of brand and chances are if they’re not aware of it, it’s doing more harm than good! For example, quick and dirty sales collateral done in-house with a logo designed by the CEO using MSPaint, ten years ago during the start-up phase, is more than likely going to impress upon the viewer that the company has no advertising budget. If they have no advertising budget, they must not be doing well. If they’re not doing well, they’re probably not good at what they do!

Anyway I’m glad to see someone bring the importance of branding – and the details of it – into clear focus. Thanks for the great article.

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