Comments on: Making Ads to Sing to Your Target Market

By: Sara@ Hoscale Trainset

Sara@ Hoscale Trainset — Fri, 23 Jul 2010 23:07:34 +0000

Well, Customers will buy on your web site if they feel that they have eough trust on you. So after you decorate your site and done with making sure that you have the best interface, you may also include some customer’s review or ratings about you and how you do your business.

By: Worth eye

Worth eye — Sun, 06 Jun 2010 07:29:07 +0000

Flash and Dreamweaver software having a strong design base and used by advertising and media trends setters the iPod had a great launch to the wider audience.

By: Kalpana

Kalpana — Mon, 13 Aug 2007 05:44:28 +0000

Just read your article on Branding.

Wish to ask u some mktg queries on a separate platform.

Pl. let me know yr email id.

regards
Kalpana
From India

By: Robert Kingston

Robert Kingston — Sat, 03 Mar 2007 22:14:07 +0000

Hey Rob,

I guess it goes to show that advertising can exist along a continuum between logic and emotion.

By: Rob - b2bsee.com

Rob - b2bsee.com — Sat, 03 Mar 2007 16:39:57 +0000

Appealing to the customers emotions and not just giving them facts will seal a deal. Male car buyers or gadget fans may like lots of numbers and facts but buyers of beauty products want to know it will make them look younger for longer. In the iPod example earlier Apple didnt just sell to gadget fans but by appealing to the emotions of users by stating how there music experience will be improved it sold to a wider audience who may not have bothered.

Before the iPod only MAC users who were usually techies would have known about Apple but fortunately with there Photoshop, Illustrator, flash and Dreamweaver software having a strong design base and used by advertising and media trends setters the iPod had a great launch to the wider audience.

Regards

Rob

By: Death by Distribution: Will You Tempt it? » Small Business Marketing And Branding

Thu, 02 Nov 2006 16:31:19 +0000

[...] 3. Develop and convey a consistent and appropriate identity. If you want to sell the most prestigious and classy tea cups in your country, then convey an identity which projects the image of a prestigious brand, like Mercedes. Do you ever see the homeless zipping around in a brand new SLK? Well, you only want to have the most prestigious people in town, using your tea cups. To do that youâ€™ll also need your marketing to tell those people in a way which appeals to them. [...]

By: Sandeep

Sandeep — Tue, 19 Sep 2006 03:57:11 +0000

Indo Vacations organize cooking classes for our individual and foreign guests. There is a minimum six day course which can be taken individually as well as in a group if you intend to bring some more people with you.

By: Robert Kingston

Robert Kingston — Sat, 16 Sep 2006 22:20:01 +0000

Cheers Kammie,

I’m glad you found it useful. I must say you’re articles have been inspiring ideas in me too.

Robert.

By: kammiek

kammiek — Sat, 16 Sep 2006 13:47:02 +0000

ROb~

Dig your articel. LOTS of juicy info. I tend to be an emotional consumer (go figure!)…so I really resonated with yoru car analogy in the section above about marketing by “feel”.

I’ve had my eye on the sexy new Mustangs. I don’t even particularly like sports cars, nor Fords for that matter. Yet, there’s something about the messaging around the ads – both print and video that always make me stop, look and listen.

I concur on all previous comments. Advertising is a lot like building a relationship. You gotta learn the hot buttons, what makes ‘em tick, what turns ‘em on! And then continue to “woo” them over time. Being flexible and creative enough to know when to tweak the approach here and there.

Thanks for always making me think in new and inspiring ways!!

Kammie K.

By: Robert Kingston

Robert Kingston — Fri, 15 Sep 2006 23:45:57 +0000

Thanks Nick…

Emotions are extremely powerful chemicals, are’t they?

By: Nick Rice

Nick Rice — Thu, 14 Sep 2006 01:38:06 +0000

Robert. great post as usual. The example I like to use to illustrate your point is Apple iPods. They are not sold as 80GB hard drives. They are sold as 100 hours of movies or 20,000 songs in your pocket. Big difference. It’s one reason why Apple is the dominant player. They didn’t only think about the device; they also were the only hardware company to provide a song library with over 2 million titles that works perfectly with the device (in fact they’re inseparatable). It’s a pretty easy argument that a Nomad is a better device, but look at the market share to see the real winner.

People need the specs, but they need an emotional hook to pay attention first.

One of the harder aspects to teach people is how messaging is different by title. You sell an executive on benefits and you sell a staffer on features. Execs don’t care about features, they want results and junior staffers can’t wrap their heads around benefits or results because they do not have the necessary view of the bigger picture.

By: Robert Kingston

Robert Kingston — Wed, 13 Sep 2006 23:13:21 +0000

Hey Nat and Igor, Definitely. The better you know your customers, the better you will be able to target them with your advertising. You'll find that in another article I wrote, I talked about how you can't sell something unless someone wants it. Robert.

By: Igor M. (Bizmord Blog)

Igor M. (Bizmord Blog) — Wed, 13 Sep 2006 20:41:27 +0000

Simply put …. Know your customers and use their hot buttons to sell.

By: Nat V.

Nat V. — Tue, 12 Sep 2006 23:12:40 +0000

Great post. I think the problem also is that people don’t realize that customers don’t usually buy on the first visit, you have to someone collect their information so that you can follow up with them and remind them about your product or service.