Comments on: Sensational Sources to Send Out Your Message

By: Entrepreneur

Entrepreneur — Fri, 09 Oct 2009 21:32:11 +0000

@Nick, Digg is good but not that good anymore. What i mean by this? There is a huge scam there, people make groups and groups make big groups then they promote their articles.

@Robert, for a second i thought you missed “WHEN to PUSH”, but you didn’t. It is equally important for me like other clauses.

By: Death by Distribution: Will You Tempt it? » Small Business Marketing And Branding

Thu, 02 Nov 2006 16:30:12 +0000

[...] The same goes for managing your marketing and brand distribution â€“ the more channels you use and people to please, the harder it is to deliver a consistent message to your most profitable target market. [...]

By: Seeds of Growth

Seeds of Growth — Fri, 22 Sep 2006 23:38:19 +0000

More Buzz for Promoterz…

Couldn’t resist pointing you to some more great things being written about Promoterz (c’mon, it’s our baby! what do you expect?)
Robert Kingston over at Small Business Branding, posted a terrific “how to” on getting your message right and getting …

By: Robert Kingston

Robert Kingston — Fri, 15 Sep 2006 23:39:48 +0000

Cheers Nick,
It’s funny isn’t it? The moment people notice that companies push WoM, they backlash. It can be dangerous but if you’re good enough to distribute the message under the radar and professionally then I believe it works pretty well.
the Coke Zero Campaign. They started up a blog about a guy who “…wanted a whole lot more ZERO”. Then when people caught on that it was an advertising campaign, a lot of anti coke posts errupted and several “Zero Coke” campaigns began.

So yes it shouldn’t be pushed at the press of a button. However if we don’t give it a nudge, it will never be noticed. It’s all a game of knowing what to push, how to push it, to whom it will be pushed to and when.

Robert.

By: Nick Rice

Nick Rice — Fri, 15 Sep 2006 15:11:57 +0000

Great post Robert. Digg is great because it reachs highly influential trend-setting web users, but it’s not the be-all-end-all of WoM.

Another point is not to push WoM. And by that I mean, something that is worthy will take off on it’s own. Too many companies want to “just make it happen” and that doesn’t work w/ WoM. It has to be authentic.