How To Use Public Speaking As A Lead Generator

hamPublic speaking is a great way to build awareness for your brand, generate leads and increase your expert profile.

Public speaking is not a natural thing to do. Standing in front of groups of strangers is enough for some people to lose their cookies. I suggest this channel a lot when I am in conversation with business people. I get a lot of cringes and excuses. But the truth in the matter is public speaking can be easy to do. My experience is typical – I too was nervous the first time I spoke. I had a script, I lost my place a few times and that just completely un-nerved me. Of course we think the audience sees our embarrassment. The truth is they don’t mind a hiccup or two.

My solution was advice from a friend. He said, “Ed, you know the topic very well don’t you?” Yes of course” I said. “Well just use your slides as topic guides. Glance at the screen, see the topic and speak to it. When you’re done, move on.” You know it worked like a charm. This was about 9 years ago and I’ve been doing it that way ever since. What’s great, I never have to prep, no scripts to write, and no jitters before I go on. I just show up and do my thing. It’s even fun, because I try to engage the audience in the discussion as well.

What ever it takes for you deliver your message, i absolutely believe you will find opportunities with the effort. For venues to speak, you will be surprised to learn that organizations are constantly looking for speakers to educate their members. From time to time I even get paying gigs. Yes, people will pay to hear your opinion. The best one for me was in Prague, Czech Republic. I regularly speak and it always brings in leads.

If you’re looking for a way to help your business giving public speaking a try – I believe you’ll really enjoy it.

Line Break

Author: Ed Roach (241 Articles)

For more than 30 years, I have worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. I consult predominantly with businesses facilitating my proprietary branding process. This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace.I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on Amazon.com and the Amazon Kindle store.My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.

Comments

  1. Great post Ed. The following really helped me and really makes public speaking that much easier for some-> My solution was advice from a friend. He said, “Ed, you know the topic very well don’t you?” Yes of course” I said. “Well just use your slides as topic guides. Glance at the screen, see the topic and speak to it. When you’re done, move on.”

    • BizibyOnlineMarketplace Thanks Biziby. I think if more people adopted my friend’s tip they too would do more speaking. I love it when other script people fret about their speeches and constantly go over it prior to a gig. If you try the tip, let me know your outcome.

  2. sashaktaseo says:

    Very interesting good post

  3. moneykaman says:

    I was very happy to have found this site. I wanted to thank you for this excellent post.

  4. Nice post, Ed. I find it hard to speak in public but I will try to apply your advice in my future meetings. Thanks a lot for sharing your idea.