Small Business Branding and Marketing Advice and Commentary
Zag… As in, when others zig. Marty Neumeier storyboards marketing, advertising, pr, and branding in the clearest way I’ve seen. You’ll notice that that branding image at the end is obviously holding the most weight with the intended audience.
Here’s a sanitized link to Zag on Amazon.com.
Author: jeffbarson (15 Articles)
Jeff Barson is a serial/parallel entrepreneur. He has founded an advertising agency, publishing company and several other internet-related businesses in addition to Surface Medical Spas. He loves the world of innovation and ideas. He formed Surface Medical Spas in 2000 and has grown Surface from one part-time clinic to 5 clinics in two states with revenue growth of 5000%. He councils physicians and businesses around the world on the emerging revolution in cosmetic medical businesses and delivery systems. Managing Partner & CEO, Surface Medical: surface-med.com Founding Partner & CEO, Nimble: nimbleit.com Owner, Renaissance Man Publishing: ren-man.com Founder, Fight Club CEO Network: fightclub.squarespace.com Owner, Wild Blue Creative Partners: wildbluecreative.com My Linked In Profile: inkedin.com/in/jeffbarson/ My other blogs: medicalspasonline.com nimbleit.squarespace.com fightclub.squarespace.com
Hey Chris,
I think Direct marketing would be the girl reading a note saying "Hey Girl, I'm a great lover!"
You are so right, these illustrations show the differences so clearly.
So what is direct mail?
Thanks so much for the post.
Chris
Don't forget "Word of Mouth":
So I overheard this girl talking to this other girl who heard from another girl that I'm a good lover.
Great post, thanks Jeff.
-Mike
Interesting... its sure is real basic but then again some of the best communication is.
BTW... "I am a great lover"
hahaha
Luc
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