Written by jeffbarson
on October 27th, 2006 / 5 Comments / Print this
Zag… As in, when others zig. Marty Neumeier storyboards marketing, advertising, pr, and branding in the clearest way I’ve seen. You’ll notice that that branding image at the end is obviously holding the most weight with the intended audience.
Here’s a sanitized link to Zag on Amazon.com.
Jeff Barson is a serial/parallel entrepreneur. He has founded an advertising agency, publishing company and several other internet-related businesses in addition to Surface Medical Spas. He loves the world of innovation and ideas. He formed Surface Medical Spas in 2000 and has grown Surface from one part-time clinic to 5 clinics in two states with revenue growth of 5000%. He councils physicians and businesses around the world on the emerging revolution in cosmetic medical businesses and delivery systems.
Managing Partner & CEO, Surface Medical: surface-med.com
Founding Partner & CEO, Nimble: nimbleit.com
Owner, Renaissance Man Publishing: ren-man.com
Founder, Fight Club CEO Network: fightclub.squarespace.com
Owner, Wild Blue Creative Partners: wildbluecreative.com
My Linked In Profile: inkedin.com/in/jeffbarson/
My other blogs:
medicalspasonline.com
nimbleit.squarespace.com
fightclub.squarespace.com
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5 Comments to “Marketing, Advertising, Public Relations, & Branding for the quick-read crowd.”
October 27th, 2006
4:30 am
Interesting… its sure is real basic but then again some of the best communication is.
BTW… “I am a great lover”
hahaha
Luc
October 27th, 2006
11:55 pm
Don’t forget “Word of Mouth”:
So I overheard this girl talking to this other girl who heard from another girl that I’m a good lover.
Great post, thanks Jeff.
-Mike
October 30th, 2006
8:46 pm
You are so right, these illustrations show the differences so clearly.
So what is direct mail?
Thanks so much for the post.
Chris
October 31st, 2006
12:35 am
[...] Marketing, Advertising, Public Relations, & Branding for the quick-read crowd was really a quick read over at SmallBusinessBranding.com. The part I liked best was the graphical explanation of marketing, advertising, public relations and branding. For a visual person like me, these pictures did all the speaking. [...]
October 31st, 2006
6:30 pm
Hey Chris,
I think Direct marketing would be the girl reading a note saying “Hey Girl, I’m a great lover!”
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