Comments on: Death by Distribution: Will You Tempt it?

By: Fred333

Fred333 — Thu, 27 Sep 2007 20:25:16 +0000

Niche marketing is the basis of the internet commerce.

By: Photo Shop Tutorial

Photo Shop Tutorial — Tue, 10 Jul 2007 06:09:37 +0000

“Donâ€™t be everything to everyone.”

Yes yes yes.
Niche marketing is everything.

By: Robert Kingston

Robert Kingston — Wed, 11 Apr 2007 00:26:04 +0000

Good idea, Ed. I didn’t think of that one.

By: Ed Roach

Ed Roach — Wed, 11 Apr 2007 00:15:45 +0000

Rob, one other technique to consider in a saturated market is to re-define your category. This eliminates all competition. Mind you, you have to re-structure your operation to accommodate the new category, but given the advantages it is worth it.

An example I love to use refers to a large pawn broker in the States who after doing research trying to discover what differentiates him from the other pawn brokers discovered that his is the least sleazy of all the rest. Of course this wasn’t a great solution, so…

…he re-categorized himself as a clearing house. Now he is the only clearing house in the market, (no competition), the public had no negative stigma associated with clearing houses and so he increased his market share substantially.

I’ve used re-categorizing recently with private club branding. The result reinvirgorated the members, by eliminating some negative perceptions that dogged and frustrated them for years. Now they are restructuring to accommodate the new category.

By: Bracing Your Brand » Blog Archive » 5 Reasons Why Blogging Is Good For Your Name

Tue, 16 Jan 2007 11:46:56 +0000

[...] When people see you interact and kick up some banter with other industry experts, they immediately assume you’re on the same level. Itâ€™s a unique part of branding that people donâ€™t usually watch for when promoting their brand. [...]

By: Robert Kingston

Robert Kingston — Wed, 15 Nov 2006 11:18:52 +0000

Absolutely guys… The same thing happens in biology, if you have two species of plant living in close proximity and sharing the same resources to each other – one will eventually have to die out.

Therefore if you’re in a saturated market you’ll have difficulty finding a niche. So the only way to go about creating the perception that you’re different is by using a tactic we call positioning. And one of its tools just happens to be distribution.

By: Lucas

Lucas — Fri, 03 Nov 2006 20:21:14 +0000

Hey Brad,

I couldn’t agree with you more about “niches” and not being everything to everyone. When you find a niche that you operate extremely well in that is the ultimate.

Luc

By: Brad Williamson

Brad Williamson — Thu, 02 Nov 2006 23:04:46 +0000

“Donâ€™t be everything to everyone.”

Amen to that! The term “niche” is a huge marketing buzzword at the moment for good reason. If ya don’t find your niche, you won’t find any success.

bizMAVERICK-
Brad Williamson

By: Cristian Mezei

Cristian Mezei — Thu, 02 Nov 2006 22:54:34 +0000

Have you ever wondered why premium services are called â€˜Gold Classâ€™?

or why the MasterCard Gold is called MasterCard Gold ?

It didn’t offered me nothing else, but beeing golden. When I asked the dude that made it for me, what offers me other than the standard MasterCard, he said:

DUDE: IT’S A GOLDEN CARD AND YOU CNA BRAG WITH IT

Go figure.

By: Robert Kingston

Robert Kingston — Thu, 02 Nov 2006 22:51:14 +0000

Thats funny…

I wonder what search engines will use next? It almost looks as if they’re modeling consumer brains – and often times it works!

People too, can be made to believe that an object is actually worth something if you associate it with other things which are valuable. Have you ever wondered why premium services are called ‘Gold Class’?

By: Cristian Mezei

Cristian Mezei — Thu, 02 Nov 2006 21:51:55 +0000

Speaking of Google bombing, I (or anyone else) can rank a blank page (0 bytes), or any other page on the internet (no matter it’s contents), for any term I want, if I add enough links towards it.