Unexpected Actions Attract Attention

By jeffbarson On November 10, 2006 Under Branding, Marketing

Doing the unexpected will always attract attention. It’s up to you to make sure that it’s productive.

A small restaurant looking for some positive press sent an email to a local blogger at The Amateur Gourmet. To call it a success would be something of an understatement. The restaurant treated the blog to dinner. The blog treated the restaurant to a single post that’s garnered the restaurant better publicity than anything else they could have done.

The review was nominal. It was the post that captivated because it was so unexpected. Who in their right mind would go to this amount of trouble to post a simple restaurant review? Someone who understands that the post itself is designed to impress the audience. See the whole post here.

Seems to have worked out for the blog as well.

We love the unexpected; unexpected customer service, unexpected perks, unexpected humor. If you’re not doing the unexpected then, almost by definition, you’re doing the average. The mediocre.

Do something you don’t expect of yourself.

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Author: jeffbarson (15 Articles)

Jeff Barson is a serial/parallel entrepreneur. He has founded an advertising agency, publishing company and several other internet-related businesses in addition to Surface Medical Spas. He loves the world of innovation and ideas. He formed Surface Medical Spas in 2000 and has grown Surface from one part-time clinic to 5 clinics in two states with revenue growth of 5000%. He councils physicians and businesses around the world on the emerging revolution in cosmetic medical businesses and delivery systems. Managing Partner & CEO, Surface Medical: surface-med.com Founding Partner & CEO, Nimble: nimbleit.com Owner, Renaissance Man Publishing: ren-man.com Founder, Fight Club CEO Network: fightclub.squarespace.com Owner, Wild Blue Creative Partners: wildbluecreative.com My Linked In Profile: inkedin.com/in/jeffbarson/ My other blogs: medicalspasonline.com nimbleit.squarespace.com fightclub.squarespace.com

One comment - add yours

Kevin

November 14, 2006

I think everyone in the marketing world would love to have the creativity and keen sense of comedic timing that the Amateur Gourment displays.

You can add me to their fan list.

If you’re a small business, it’s great to think outside of the box and it doesn’t hurt to take advantage of everything you have offered to you. Check out http://www.merchantcircle.com where you can market yourself easily and free of charge.

Sorry, no truffles included.