Will Swayne over at the Marketing Results blog has posted a list of 15 Ways To Leverage an Article that looks at using articles for marketing in ways you probably wouldn’t expect.
This list refers to how you can leverage other people’s articles in your business, which is certainly less work than writing your own!
Many of the tips pertain to offline marketing techniques and are quite advanced – I have not come across many of the ideas before. Here is a sample…
9. Presentation Aid: Make a copy of the article, highlight portions of the article and then place it in a plastic sleeve and bring it out when dealing with clients. Refer to highlighted statistics to show prospects three things: (1) you keep up with industry developments; (2) show how your knowledge of this information means you will provide them with a better service or the product you are promoting will help them avoid the problems raised in the article; and (3) use it to overcome an objection or pre-frame a prospect to remove a potential objection.
