Some of what I already sell are red. I’d be willing to track those sales and donate from the gross profit because I think it would boost my over all sales.

That’s terrific that such prominent universities now have programs for entrepreneurs who want to make a difference.

This was a critical element on my list when creating my business structure, essentially because I do want to make a difference. In fact, my concept came about because of that. And, given that my business concept has a broader purpose and “message”, I wanted to put my money where my mouth is, so I chose to support a charity that specialises in helping children with communication problems. $1 from every t-shirt I sell goes to this unique little school renowned for their ground-breaking work. In addition I also chose to use organic cotton t-shirts.

I think it’s an exciting topic and you’re right, there’s a very noticeable shift towards this trend so it’s likely we’re going to hear more and more about it.

Cre8tive Group gives 10% of our profits back to the charities of choice for each employee. It’s nice to know that we’re part of something bigger than ourselves. Our hard work not only rewards us financially, but also our community.

The whole thing is another signal in the shift among consumers. They gravitate towards value. If they can raise money for cancer research while continuing to purchase their favorite yogurt, it leaves a good feeling – and they remember the brand that enabled that feeling.

Technology has become the great denominator. I wonder what that will mean for marketers and small business owners in years to come…