Hello there! My name is Christine and I write (among many other things).
When I was a little girl my teacher told my mother I should never go to University, I had misspelled the word “tableâ€. Fact is, I misspelled this word once only, and it happened in Holland when I was eleven years old. I never misspelled it again, moved to North America years later and became a writer. I’d call it ironic that I’ve done exactly everything everyone has told me I couldn’t, or shouldn’t. Thankfully I never listened to bad advice, I finished University, made writing part of my career and approached life from a different angle.
I have a point with this little tid-bit of personal history: you were likely told you couldn’t do something and proved those people wrong yourself. Perhaps you started that business people told you to forget about, or you changed careers. Whatever it is, it worked out for the better right?
People are not out to give you bad advice, but people are afraid of change, they are weary of individuals who march against the stream, who do something outrageous and wonderful. Yet, it is the outrageous who go places. Take Google for example; I’m sure the guys behind it got their fair share of disapproval.
The iPod is another great example of this concept. Having said that though, would the iPod be (almost) as widely used as TVs without great marketing? Nope… definitely not. So what does make one product stand out more than another?
Simple: Words.
I’m a writer, and that makes me biased. Nevertheless, I have seen what a good overhaul of a marketing campaign can do for a company, and how much of that relies on reworking the existing copy. Especially if your marketing budget is on a diet, you can set yourself (and your product!) apart by being verbally savvy. You could literally publish plain white brochures with a laser printer and still be successful, provided you are smart with your word-choice.
Just remember though, just because most people can spell, does not mean they can write! If you are taking on the marketing challenge alone, make sure you read up on a few copy writing techniques before you jump in.
As of today, I am the latest addition to the Small Business Branding writing team, and I am looking forward to helping you improve your marketing strategies and empower your advertising copy!
