Comments on: Erase The Cliché: Being Sticky Doesn’t Have To Be Tricky! http://www.smallbusinessbranding.com/660/effective-taglines-slogans/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: fred http://www.smallbusinessbranding.com/660/effective-taglines-slogans/comment-page-1/#comment-10321 fred Wed, 14 Feb 2007 19:50:26 +0000 http://www.smallbusinessbranding.com/660/effective-taglines-slogans/#comment-10321 great post great post

]]> By: Dawud Miracle http://www.smallbusinessbranding.com/660/effective-taglines-slogans/comment-page-1/#comment-10254 Dawud Miracle Mon, 12 Feb 2007 19:48:24 +0000 http://www.smallbusinessbranding.com/660/effective-taglines-slogans/#comment-10254 It took me a while to get on board with the tagline/slogan idea. I get it now. But not until I had a quite an effort in helping my clients establish their niche. Great article Christine. And I, too, look forward to more about this topic. It took me a while to get on board with the tagline/slogan idea. I get it now. But not until I had a quite an effort in helping my clients establish their niche. Great article Christine. And I, too, look forward to more about this topic.

]]> By: Chris http://www.smallbusinessbranding.com/660/effective-taglines-slogans/comment-page-1/#comment-10252 Chris Mon, 12 Feb 2007 17:30:30 +0000 http://www.smallbusinessbranding.com/660/effective-taglines-slogans/#comment-10252 It's a good point. You always know when a company slogan has 'stuck' because you'll drop into a conversation or start singing the theme tune ... 'Do de do ... always the real thing, always coca-cola' Right then, better go do the hoovering ... I mean vacuuming! It’s a good point. You always know when a company slogan has ‘stuck’ because you’ll drop into a conversation or start singing the theme tune …

‘Do de do … always the real thing, always coca-cola’

Right then, better go do the hoovering … I mean vacuuming!

]]> By: Christine http://www.smallbusinessbranding.com/660/effective-taglines-slogans/comment-page-1/#comment-10234 Christine Mon, 12 Feb 2007 12:39:16 +0000 http://www.smallbusinessbranding.com/660/effective-taglines-slogans/#comment-10234 Hi Danielle, Thanks!! I was actually "inspired" by a client who came to me with a problem I see often: very bad slogans in their marketing copy... Cheers! Christine Hi Danielle,
Thanks!! I was actually “inspired” by a client who came to me with a problem I see often: very bad slogans in their marketing copy…

Cheers!
Christine

]]> By: Danielle http://www.smallbusinessbranding.com/660/effective-taglines-slogans/comment-page-1/#comment-10232 Danielle Mon, 12 Feb 2007 12:23:27 +0000 http://www.smallbusinessbranding.com/660/effective-taglines-slogans/#comment-10232 Hey Christine, Great point. Taglines and slogans can be very powerful. These days I find myself looking to see if a company's tagline "grabs" me, so I like your "stickiness" concept - a targeted slogan that gels with a product or service. It's a very practical way of looking at it. This is great how-to insight. I LOVE how-to articles, so I'm looking forward to reading more from you about developing effective slogans. I wish you had written this about a year ago because for me the experience of coming up with a tagline was like torture! Cheers, Danielle Hey Christine,

Great point. Taglines and slogans can be very powerful. These days I find myself looking to see if a company’s tagline “grabs” me, so I like your “stickiness” concept – a targeted slogan that gels with a product or service. It’s a very practical way of looking at it.

This is great how-to insight. I LOVE how-to articles, so I’m looking forward to reading more from you about developing effective slogans. I wish you had written this about a year ago because for me the experience of coming up with a tagline was like torture!

Cheers, Danielle

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