Comments on: Can you always make the right decision in branding and marketing your business? http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 16:17:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim Tobin http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/comment-page-1/#comment-41661 Jim Tobin Fri, 06 Apr 2007 01:05:22 +0000 http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/#comment-41661 Good points. So many of my clients don't look around to see why they are even discussing a tactic. And you can't weigh it unless you're comparing it "to" something: a goal, another opportunity or both. One quibble: You say you can choose to brand your company or not. But you can't really "not brand" a company, if the brand is the totality of all the thoughts, perceptions, etc. surrounding that company. So if you're going to have a brand, you might as well define it. ~Jim Tobin <a href="http://lifeismarketing.blogspot.com" rel="nofollow">http://lifeismarketing.blogspot.com</a> Good points. So many of my clients don’t look around to see why they are even discussing a tactic. And you can’t weigh it unless you’re comparing it “to” something: a goal, another opportunity or both.

One quibble: You say you can choose to brand your company or not. But you can’t really “not brand” a company, if the brand is the totality of all the thoughts, perceptions, etc. surrounding that company. So if you’re going to have a brand, you might as well define it.

~Jim Tobin
http://lifeismarketing.blogspot.com

]]> By: Ed Roach http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/comment-page-1/#comment-41445 Ed Roach Wed, 04 Apr 2007 20:22:39 +0000 http://www.smallbusinessbranding.com/683/can-you-always-make-the-right-decision-in-branding-and-marketing-your-business/#comment-41445 Andy, I like your plan - set your goals and overlay your actions to see if they benefit a goal. If not, re-think your strategy. Is this basically it in a nut shell? Ed Andy,

I like your plan – set your goals and overlay your actions to see if they benefit a goal. If not, re-think your strategy. Is this basically it in a nut shell?

Ed

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