Comments on: Bullet-point Branding

By: Words around the Blogosphere | Word Sell, Inc.

Words around the Blogosphere | Word Sell, Inc. — Fri, 31 Aug 2007 18:48:58 +0000

[...] Steve Woodruff, on Small Business Branding, implores us to avoid bullet points. If this trend continues, we may run completely out of punctuation marks. [...]

By: Steve Woodruff

Steve Woodruff — Thu, 26 Apr 2007 10:11:31 +0000

Ed,

Of course, you should always feel free to dissent…however, I won’t deny that it makes me feel good when you agree! -Steve

By: Ed Roach

Ed Roach — Fri, 20 Apr 2007 15:25:56 +0000

Steve,

When I read your first paragraph I was going to disagree with you. But in reading the entire article, you are absolutely right. My favorite point you make is to find the important idea and build on it. The technique is more engaging to the audience. It is not so much that bullet points are wrong, it is what follows them that is important.

One sad thing about the market today is people’s reluctance to read gobs of copy. But regardless of the technique it is the message that is impoirtant every time.

Ya got me. Thanks,

By: My Recent Posts on Small Business Branding blog « StickyFigure

My Recent Posts on Small Business Branding blog « StickyFigure — Thu, 19 Apr 2007 10:25:12 +0000

[...] Bullet-point Branding – wherein I take on the (very common) tendency to present one’s company via a list of blah-blah, and suggest that it is far more effective to narrow company branding down to a point of differentiation. [...]