Comments on: Creating a Distinctive Identity http://www.smallbusinessbranding.com/703/creating-a-distinctive-identity/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Round up of articles - Krishna De: Branding, Business Blogging, Personal Branding Attracting More Clients: Biz Growth News http://www.smallbusinessbranding.com/703/creating-a-distinctive-identity/comment-page-1/#comment-78697 Round up of articles - Krishna De: Branding, Business Blogging, Personal Branding Attracting More Clients: Biz Growth News Thu, 12 Jul 2007 12:28:15 +0000 http://www.smallbusinessbranding.com/703/creating-a-distinctive-identity/#comment-78697 [...] Creating a distinctive brand identity - guidance on how to create a distincitve brand identity so that you stand out from the crowd [...] [...] Creating a distinctive brand identity – guidance on how to create a distincitve brand identity so that you stand out from the crowd [...]

]]> By: Dara Turransky http://www.smallbusinessbranding.com/703/creating-a-distinctive-identity/comment-page-1/#comment-51653 Dara Turransky Fri, 04 May 2007 19:43:28 +0000 http://www.smallbusinessbranding.com/703/creating-a-distinctive-identity/#comment-51653 I totally agree with all your points, Krishna. A creative brief is a good starting point. This brief lays the foundation of what concepts your brand will be built on. As a designer and marketeer, I use these briefs as a starting point in developing a brand identity or logo. I look at the key concepts and brand characteristics as personality traits of logo. I then incorporate the essence of these traits into one creative vision of the company. If the identity doesn't project the essence of your business then there may be something amiss in your brief. As Krishna points out in her entry here clients and business partners are your best focus group to "test the waters" to determine if you're on the right track. If you are, fabulous! If not, then go back to the brief and collaborate with the designer. An effective firm or freelancer will understand your market and audience. Be sure that they do by arming them with lots of information. I totally agree with all your points, Krishna.

A creative brief is a good starting point. This brief lays the foundation of what concepts your brand will be built on. As a designer and marketeer, I use these briefs as a starting point in developing a brand identity or logo. I look at the key concepts and brand characteristics as personality traits of logo. I then incorporate the essence of these traits into one creative vision of the company.

If the identity doesn’t project the essence of your business then there may be something amiss in your brief. As Krishna points out in her entry here clients and business partners are your best focus group to “test the waters” to determine if you’re on the right track. If you are, fabulous! If not, then go back to the brief and collaborate with the designer.

An effective firm or freelancer will understand your market and audience. Be sure that they do by arming them with lots of information.

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