Comments on: Has Your Brand Graduated From Kindergarten, Yet?

By: Why Your Website Needs Branding

Why Your Website Needs Branding — Wed, 09 May 2007 01:57:15 +0000

[...] LaPointe, also at Small Business Branding, asks if your business’ Brand has Graduated from Kindergarten, he points out three key factors in defining your USP: Industry, Geography & Product. He points [...]

By: Andy

Andy — Mon, 07 May 2007 21:44:24 +0000

David,

Thanks for your comments. You’re right on target with the backdoor approach. The purpose of my article was to make the point that business owners/management teams need to think outside of the box. It is very easy to just do what everyone else is doing, which is good. We learn from other’s success. Why reinvent the wheel if it already has been created.

However, we also need to put our own personal touch on our brands. This is how to truly be the leader in your industry.

By: rahul chawda

rahul chawda — Mon, 07 May 2007 04:27:13 +0000

in this new consumer economy, the most imporant form of differentiation – of being a ‘me only’ business brand is to inspire an emotional connection with your consumer.

emotional connection with your consumers is the most effective and long lasting approach to building in ‘preference, choice and patronage’ for a business.

businesses, no matter what size, country of origin, industry, need a better understanding of consumer needs and motivations and develop all aspects of their business’ offering based around these stated/ latent needs, desires and motivation; and not the other way round. a consumer centric business brand approach is what will ensure your business success in this dynamic new consumer economy.

surprise her, charm her and she will continue to choose ‘you only’.

By: Dan Schawbel

Dan Schawbel — Sun, 06 May 2007 16:09:05 +0000

I agree with your points about the personal touch a company must have. This touch should represent the person or business’ values, beliefs, objectives and personality. It should be clear and concise and communicated appropriately through different channels. Also, it must be consistent, so that the same message is repeated numerous times.

I dedicate my whole blog to Personal Branding if your interested.

http://www.personalbrandingblog.com

By: Housecleaning of your company image (vancouver washington house cleaning service)

Sat, 05 May 2007 17:58:22 +0000

[...] is the site:Have your brand graduated from kindergarten yet? Cleaning Tips [...]

By: David

David — Sat, 05 May 2007 17:53:37 +0000

I think that an angle to your topic is backdoor approaches. Thinking out of the box. When marketing to a consumer for a home cleaning business a few approaches could be employed. One approach would be to have direct contact with renters or homeowners thru some type of media. Another would be referrals (the best). A third method would be what I would call a backdoor approach. That is networking with tradespeople and other service industries. Service companies that have regular maintenace accounts with households or have freguent visits. Lawn Care companies, pool cleaning companies, construction trades people. They can be your eyes and ears out there for people that need cleaning services. This is a trememdous referral source.