Comments on: How To Be Unremarkable http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Branding a Department « StickyFigure http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-155322 Branding a Department « StickyFigure Tue, 12 Feb 2008 16:01:44 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-155322 [...] How to be Unremarkable [...] [...] How to be Unremarkable [...]

]]> By: Brand Identity: What’s Your Threat Level? | Small Business Marketing & Branding http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-76743 Brand Identity: What’s Your Threat Level? | Small Business Marketing & Branding Tue, 03 Jul 2007 11:25:57 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-76743 [...] most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to them, that their identity is easily “passed [...] [...] most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to them, that their identity is easily “passed [...]

]]> By: Business Services, ETC ~ A Virtual Assistance Company http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-61304 Business Services, ETC ~ A Virtual Assistance Company Thu, 14 Jun 2007 05:02:51 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-61304 [...] (2) Become Memorable [...] [...] (2) Become Memorable [...]

]]> By: Differentiate or Die « Impactiviti blog http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-60886 Differentiate or Die « Impactiviti blog Tue, 12 Jun 2007 11:46:47 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-60886 [...] might also enjoy reading this brief post from the Small Business Branding blog, called How to be Unremarkable (esp. points 2, 4 and [...] [...] might also enjoy reading this brief post from the Small Business Branding blog, called How to be Unremarkable (esp. points 2, 4 and [...]

]]> By: Waiting For Sunday / Sunday Seven http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-57813 Waiting For Sunday / Sunday Seven Sun, 03 Jun 2007 16:27:47 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-57813 [...] How to be unremarkable. If you’re building a blog, promoting a business or trying to draw people to church, this article tells you some good things to AVOID. From Small Business Branding via ProBlogger. [...] [...] How to be unremarkable. If you’re building a blog, promoting a business or trying to draw people to church, this article tells you some good things to AVOID. From Small Business Branding via ProBlogger. [...]

]]> By: May ‘07: Best Search/Marketing Posts » Small Business SEM http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-57129 May ‘07: Best Search/Marketing Posts » Small Business SEM Fri, 01 Jun 2007 05:57:08 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-57129 [...] Steve/Small Business Branding: How To Be Unremarkable [...] [...] Steve/Small Business Branding: How To Be Unremarkable [...]

]]> By: Friday Night Link-o-rama » Small Business SEM http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-55778 Friday Night Link-o-rama » Small Business SEM Sun, 27 May 2007 17:58:15 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-55778 [...] search-related, but still caught my attention: On Small Business Branding, Steve Woodruff writes How to Be Unremarkable. And over on Marketing Profs, Allen Weiss asks Is Price *Really* the Most Important Factor in [...] [...] search-related, but still caught my attention: On Small Business Branding, Steve Woodruff writes How to Be Unremarkable. And over on Marketing Profs, Allen Weiss asks Is Price *Really* the Most Important Factor in [...]

]]> By: brad shorr http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-55017 brad shorr Wed, 23 May 2007 14:15:23 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-55017 Well said. I think a lot of these problems begin with #5--trying to please everybody. The worst part is, the "everybody" often turns out to be the internal staff, not the customer. Well said. I think a lot of these problems begin with #5–trying to please everybody. The worst part is, the “everybody” often turns out to be the internal staff, not the customer.

]]> By: JerryWFranklin http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54795 JerryWFranklin Tue, 22 May 2007 05:07:53 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54795 Great points, Steve. In a world where "PC" has multiple meanings, it is amazing how the 'courage to create' is lost. JerryWFranklin www.BlueSkyBrothers.com Great points, Steve.
In a world where “PC” has multiple meanings, it is amazing how the ‘courage to create’ is lost.

JerryWFranklin
http://www.BlueSkyBrothers.com

]]> By: Steve Woodruff http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54779 Steve Woodruff Tue, 22 May 2007 02:14:46 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54779 Just saw a post on Seth Godin's blog that pretty much sums up Rule #5: http://sethgodin.typepad.com/seths_blog/2007/05/master_of_none.html Just saw a post on Seth Godin’s blog that pretty much sums up Rule #5:

http://sethgodin.typepad.com/seths_blog/2007/05/master_of_none.html

]]> By: Steve Woodruff http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54652 Steve Woodruff Mon, 21 May 2007 10:12:56 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54652 Thanks for the great comments! It never ceases to amaze me that even very large companies can do an amazingly bad job of branding themselves. As for trying to be "all things for all people"; we should be regularly turning down work that doesn't fit our core skills and strategy, and built up a network of referral suppliers that can add value for our clients. Customers find that kind of honesty and readiness to help THEM find the best solution quite refreshing - and it brings them back to us as a preferred supplier. Thanks for the great comments! It never ceases to amaze me that even very large companies can do an amazingly bad job of branding themselves. As for trying to be “all things for all people”; we should be regularly turning down work that doesn’t fit our core skills and strategy, and built up a network of referral suppliers that can add value for our clients. Customers find that kind of honesty and readiness to help THEM find the best solution quite refreshing – and it brings them back to us as a preferred supplier.

]]> By: The Information Bank http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54599 The Information Bank Mon, 21 May 2007 03:23:31 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54599 Your article is so funny! Unfortunately, I'm guilty on each and every point that your listed. I'm totally on the same boat with John, we don't want to miss out on anything so much that we get too general and end up missing the most. What a paradox! :) Your article is so funny! Unfortunately, I’m guilty on each and every point that your listed. I’m totally on the same boat with John, we don’t want to miss out on anything so much that we get too general and end up missing the most. What a paradox! :)

]]> By: Brett Evans http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54503 Brett Evans Sun, 20 May 2007 13:20:34 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54503 Here is another one. Have impossible customer service. Make it a minimum of 20 minute wait to just get the receptionist. I mean having auto recorded phone system makes you important. Even though there is only one phone rep for it. Here is another one.

Have impossible customer service. Make it a minimum of 20 minute wait to just get the receptionist. I mean having auto recorded phone system makes you important. Even though there is only one phone rep for it.

]]> By: Tinu http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54478 Tinu Sun, 20 May 2007 08:22:11 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54478 Funny and true. I really wish I had started out with more about branding in mind when I started my first few sites. If it wasn't for the ability to fuse a quirky personality into a business brand, I might never have become successful.... Funny and true. I really wish I had started out with more about branding in mind when I started my first few sites. If it wasn’t for the ability to fuse a quirky personality into a business brand, I might never have become successful….

]]> By: John http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54355 John Sat, 19 May 2007 17:36:47 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54355 Great article. Unfortunately too many of us (me included) start our businesses worrying that we'll miss out on work if we're too specific. We think we need to be a jack of all trades, when really we need to focus on a well defined niche. Great article. Unfortunately too many of us (me included) start our businesses worrying that we’ll miss out on work if we’re too specific. We think we need to be a jack of all trades, when really we need to focus on a well defined niche.

]]> By: Daniel Sitter http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54336 Daniel Sitter Sat, 19 May 2007 15:18:37 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54336 What a great article Steve! How many entrepreneurs give little thought to their brand, their very identity in the marketplace? Too many. Your approach here is quite creative and hopefully will impact many people who are operating on auto-pilot, with no current standout strategy in place. Kudos! What a great article Steve! How many entrepreneurs give little thought to their brand, their very identity in the marketplace? Too many.

Your approach here is quite creative and hopefully will impact many people who are operating on auto-pilot, with no current standout strategy in place. Kudos!

]]> By: Speedlinking - 20 May 2007 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54322 Speedlinking - 20 May 2007 Sat, 19 May 2007 14:04:04 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54322 [...] Woodruff presents a post on How to Be Unremarkable - relevant for bloggers as well as business [...] [...] Woodruff presents a post on How to Be Unremarkable – relevant for bloggers as well as business [...]

]]> By: Lyndon Antcliff http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/comment-page-1/#comment-54317 Lyndon Antcliff Sat, 19 May 2007 13:24:42 +0000 http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/#comment-54317 Excellent post, what attracted me was the counter intuitive post. Here's another one, always use a stock photo of someone answering the phone on your site. Excellent post, what attracted me was the counter intuitive post.

Here’s another one, always use a stock photo of someone answering the phone on your site.

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