Comments on: 15 things the competition wants you NOT to screw with! http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 14:51:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: uberVU - social comments http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-312694 uberVU - social comments Sat, 20 Mar 2010 22:32:51 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-312694 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by VATweet: 15 things the competition wants you NOT to screw with! - http://ow.ly/enxY... Social comments and analytics for this post…

This post was mentioned on Twitter by VATweet: 15 things the competition wants you NOT to screw with! – http://ow.ly/enxY...

]]> By: Do what I tell ya, and nobody gets hurt! | Small Business Marketing & Branding http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-55379 Do what I tell ya, and nobody gets hurt! | Small Business Marketing & Branding Fri, 25 May 2007 10:35:19 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-55379 [...] you took a gander at my last article outlining the fifteen things to watch out for regarding your brand, you might be surprised to learn [...] [...] you took a gander at my last article outlining the fifteen things to watch out for regarding your brand, you might be surprised to learn [...]

]]> By: Ed Roach http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53964 Ed Roach Thu, 17 May 2007 15:46:47 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53964 You're right Gail regarding expense. Like anything in our lives, it only gets expensive when we choose to ignore proper maintenance. Our brands are no different. You’re right Gail regarding expense. Like anything in our lives, it only gets expensive when we choose to ignore proper maintenance. Our brands are no different.

]]> By: Gail Kent http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53865 Gail Kent Thu, 17 May 2007 02:56:34 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53865 Ed, All terrific points. Frequently small businesses don't take advantage of branding principles because they think they can't afford it. In fact, branding does not have to be expensive, but it must be well defined and consistently expressed. Ed,

All terrific points. Frequently small businesses don’t take advantage of branding principles because they think they can’t afford it. In fact, branding does not have to be expensive, but it must be well defined and consistently expressed.

]]> By: Ed Roach http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53850 Ed Roach Thu, 17 May 2007 00:54:09 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53850 Thanks Drew I'm glad you enjoyed them. I suppose we should do a future list entitled, you know you get it when... Thanks Drew I’m glad you enjoyed them. I suppose we should do a future list entitled, you know you get it when…

]]> By: Drew McLellan http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53830 Drew McLellan Wed, 16 May 2007 21:46:25 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53830 Ed, Excellent points, each and every one. And you are exactly right -- the competition hopes like heck that companies behave just this way. Of course, the good news is -- odds are the competition is no better. Which is why branding can move the needle so dramatically for businesses who invest the time and energy to truly get it. Drew Ed,

Excellent points, each and every one. And you are exactly right — the competition hopes like heck that companies behave just this way.

Of course, the good news is — odds are the competition is no better. Which is why branding can move the needle so dramatically for businesses who invest the time and energy to truly get it.

Drew

]]> By: Ed Roach http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53761 Ed Roach Wed, 16 May 2007 12:29:36 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53761 Thanks guys, it's interesting how great minds think alike - like William's example of top managers in a room - I tell company owners that I meet to go back to their offices and ask the first group of employees what it is the company does? I've had one executive so turned on by the replies (inconsistent) that he took the exercise to all 250 shareholders. Even with my own service, I constantly watch how I position myself in everything I do. My brand is everything, which is why I'm also curious about Carmen's comment. I am always prepared to learn how I might improve what I do and how I promote it, by following my own advice as well as peers I respect. I appreciate your comments which add a great deal to my article. Thanks guys, it’s interesting how great minds think alike – like William’s example of top managers in a room – I tell company owners that I meet to go back to their offices and ask the first group of employees what it is the company does? I’ve had one executive so turned on by the replies (inconsistent) that he took the exercise to all 250 shareholders.

Even with my own service, I constantly watch how I position myself in everything I do. My brand is everything, which is why I’m also curious about Carmen’s comment. I am always prepared to learn how I might improve what I do and how I promote it, by following my own advice as well as peers I respect.

I appreciate your comments which add a great deal to my article.

]]> By: Sunny Poon http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53733 Sunny Poon Wed, 16 May 2007 08:43:07 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53733 Hi Ed, these are those must-read points for entrepreneurs to think about their companies and brands. Excellent! Hi Ed, these are those must-read points for entrepreneurs to think about their companies and brands. Excellent!

]]> By: Will http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53712 Will Wed, 16 May 2007 04:50:55 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53712 Hi Ed - nice article. I like your reverse take on the usual "15 tips". This is a useful checklist that most companies would do well to review. I know I do re: logos on all docs etc. Nice one! Will Hi Ed – nice article. I like your reverse take on the usual “15 tips”. This is a useful checklist that most companies would do well to review. I know I do re: logos on all docs etc. Nice one!

Will

]]> By: William http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53706 William Wed, 16 May 2007 03:55:13 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53706 Excellent points. If a company is void of any branding standards, then these 15 points almost always pop up. Getting everyone on the same page is sometimes challenging (if not always), but it's vital to external communications. Every communique from the company has to follow a common branding thread or else the message is lost and there is no focal point for the recipient. Put 6-8 top managers of a business in the same room and ask them to each write down in 2-3 sentences what their business does and you'll get 6-8 different answers - - some will vary greatly. This demonstrates a lack of brand continuity within the company. You have to speak the same language, be consistent with your sales tools and hammer home your message points in a manner that the intended target 'gets it' and is meaningful to them. Excellent points. If a company is void of any branding standards, then these 15 points almost always pop up. Getting everyone on the same page is sometimes challenging (if not always), but it’s vital to external communications. Every communique from the company has to follow a common branding thread or else the message is lost and there is no focal point for the recipient. Put 6-8 top managers of a business in the same room and ask them to each write down in 2-3 sentences what their business does and you’ll get 6-8 different answers – - some will vary greatly. This demonstrates a lack of brand continuity within the company. You have to speak the same language, be consistent with your sales tools and hammer home your message points in a manner that the intended target ‘gets it’ and is meaningful to them.

]]> By: Ed Roach http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53679 Ed Roach Wed, 16 May 2007 00:50:31 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53679 Carmen, I'm sorry I don't know what you mean. Each of the 15 brand problems have accompanting text to explain why it is important to address this issue. The headline is simply a back-handed comment meaning the competition wishes you wouldn't. Do you view this approach as confusing. I believe I'm giving positive advice in a novel format. I could be wrong - could you explain a little more? Thanks. Carmen, I’m sorry I don’t know what you mean.

Each of the 15 brand problems have accompanting text to explain why it is important to address this issue. The headline is simply a back-handed comment meaning the competition wishes you wouldn’t.

Do you view this approach as confusing. I believe I’m giving positive advice in a novel format. I could be wrong – could you explain a little more?
Thanks.

]]> By: Carmen http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/comment-page-1/#comment-53654 Carmen Tue, 15 May 2007 21:17:05 +0000 http://www.smallbusinessbranding.com/716/15-things-the-competition-wants-you-not-to-screw-with/#comment-53654 Aren't you afraid that your company after such sort of advices won't have clients? Aren’t you afraid that your company after such sort of advices won’t have clients?

]]>