Comments on: Branding on a Shoestring Budget

By: and-dont-forget

and-dont-forget — Mon, 02 Mar 2009 01:16:46 +0000

you should not forget adress stickers!

By: Small Business - All 2008 Nominees » SEMMYS.org

Small Business - All 2008 Nominees » SEMMYS.org — Tue, 22 Jan 2008 21:40:01 +0000

[...] Branding on a Shoestring Budget Kevin Levi, Small Business Branding | 5/18/07 [...]

By: Why “Differentiate” is a Dirty Word | Small Business Marketing & Branding

Mon, 04 Jun 2007 15:18:34 +0000

[...] his free e-book, Differentiate or Diminish: The Art and Necessity of Business Positioning, SBB contributor Kevin [...]

By: Kevin Levi

Kevin Levi — Sun, 20 May 2007 17:02:56 +0000

Thanks for commenting. Not sure I understand your comment,however.

By: Friday Night Link-o-rama » Small Business SEM

Friday Night Link-o-rama » Small Business SEM — Sat, 19 May 2007 05:41:03 +0000

[...] good stuff just for the small biz owner, but not of the SEO variety. Kevin Levi writes about Branding on a Shoestring Budget on the Small Business Branding web [...]

By: Kevin Levi

Kevin Levi — Sat, 19 May 2007 03:52:01 +0000

Daniel,

Thank you for the comment! You make some good points. I do believe that a brand is built on the solid foundation of credibility and integrity. With the right combination of marketing/branding, you can certainly generate significant inertia by positive word of mouth and shoestring marketing ideas alone, with a certain amount of luck thrown in.

By: Daniel Sitter

Daniel Sitter — Fri, 18 May 2007 17:42:39 +0000

Kevin, what I derive from your article is the importance of establishing and maintaining a level of credibility with your target audience or market.

Armed with only a small, but growing foundation of solid credibility, an entrepreneur will find that clients will begin to seek him out. Soon the word will spread, thus strengthening and continuin to grow the new brand!