Comments on: Your Brand From Your Perspective http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Your Brand From The Marketplace’s Perspective - Small Business Branding http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/comment-page-1/#comment-182557 Your Brand From The Marketplace’s Perspective - Small Business Branding Sat, 03 May 2008 00:52:12 +0000 http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/#comment-182557 [...] Your brand from your perspective [...] [...] Your brand from your perspective [...]

]]> By: The Scent of a Brand: Finding Your Brand’s Essence | Small Business Marketing & Branding http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/comment-page-1/#comment-55916 The Scent of a Brand: Finding Your Brand’s Essence | Small Business Marketing & Branding Mon, 28 May 2007 15:01:40 +0000 http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/#comment-55916 [...] his post, Your Brand From Your Perspective, Drew McLellan talks about the “hand on heart” promise you make with your company’s [...] [...] his post, Your Brand From Your Perspective, Drew McLellan talks about the “hand on heart” promise you make with your company’s [...]

]]> By: Drew McLellan http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/comment-page-1/#comment-54368 Drew McLellan Sat, 19 May 2007 19:50:13 +0000 http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/#comment-54368 Steve, It's almost impossible to be objective or "unknow" something. Which puts us in a less than advantageous position, when it comes to branding ourselves. Besides, making it a group activity allows for a much higher liklihood that you'll identify something stronger/better than what you'd come up with yourself. It's like a band improvising. You riff off each other and that's where the magic happens. Drew Steve,

It’s almost impossible to be objective or “unknow” something. Which puts us in a less than advantageous position, when it comes to branding ourselves. Besides, making it a group activity allows for a much higher liklihood that you’ll identify something stronger/better than what you’d come up with yourself.

It’s like a band improvising. You riff off each other and that’s where the magic happens.

Drew

]]> By: Steve Woodruff http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/comment-page-1/#comment-53765 Steve Woodruff Wed, 16 May 2007 12:51:57 +0000 http://www.smallbusinessbranding.com/719/your-brand-from-your-perspective/#comment-53765 Good stuff, Drew - your perspectives are right on target. And objectivity is crucial - I've tried to pull together a group of trusted clients and partners and give them a chance to review certain initiatives - their feedback, generally given VERY willingly, has been incredibly helpful and insightful. While I think my marketing instincts are pretty good, they'll always be sharpest for others, and foggiest for myself! Good stuff, Drew – your perspectives are right on target. And objectivity is crucial – I’ve tried to pull together a group of trusted clients and partners and give them a chance to review certain initiatives – their feedback, generally given VERY willingly, has been incredibly helpful and insightful. While I think my marketing instincts are pretty good, they’ll always be sharpest for others, and foggiest for myself!

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