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	<title>Comments on: Three Degrees of Separation for Creating Customers for Life</title>
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		<title>By: Medical Spa MD</title>
		<link>http://www.smallbusinessbranding.com/726/three-degrees-of-separation-for-creating-customers-for-life/comment-page-1/#comment-57600</link>
		<dc:creator>Medical Spa MD</dc:creator>
		<pubDate>Sun, 03 Jun 2007 02:26:51 +0000</pubDate>
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		<description>Now if only I could get to the gym for some action tips there. I&#039;ll need more than 30 seconds though.</description>
		<content:encoded><![CDATA[<p>Now if only I could get to the gym for some action tips there. I&#8217;ll need more than 30 seconds though.</p>
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		<title>By: William</title>
		<link>http://www.smallbusinessbranding.com/726/three-degrees-of-separation-for-creating-customers-for-life/comment-page-1/#comment-56338</link>
		<dc:creator>William</dc:creator>
		<pubDate>Wed, 30 May 2007 03:51:39 +0000</pubDate>
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		<description>Not only do you need to ensure your message is succinct and makes an emotional connection to your buyer, but as a business you need to keep in front of customers.  Building loyalty means you have taken the time to determine why they trusted you to begin with and why they will return to you.  As marketers, it is our goal to keep them coming back for very good reasons.  If we accomplish that objective, we are surely on the right path to developing lifetime customers.</description>
		<content:encoded><![CDATA[<p>Not only do you need to ensure your message is succinct and makes an emotional connection to your buyer, but as a business you need to keep in front of customers.  Building loyalty means you have taken the time to determine why they trusted you to begin with and why they will return to you.  As marketers, it is our goal to keep them coming back for very good reasons.  If we accomplish that objective, we are surely on the right path to developing lifetime customers.</p>
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		<title>By: Andy</title>
		<link>http://www.smallbusinessbranding.com/726/three-degrees-of-separation-for-creating-customers-for-life/comment-page-1/#comment-56164</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Tue, 29 May 2007 17:11:47 +0000</pubDate>
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		<description>Hi Brad,

Thanks for your comments. I agree the with the conversational tone, as this creates the personal touch with the reader and customer.</description>
		<content:encoded><![CDATA[<p>Hi Brad,</p>
<p>Thanks for your comments. I agree the with the conversational tone, as this creates the personal touch with the reader and customer.</p>
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		<title>By: brad shorr</title>
		<link>http://www.smallbusinessbranding.com/726/three-degrees-of-separation-for-creating-customers-for-life/comment-page-1/#comment-56161</link>
		<dc:creator>brad shorr</dc:creator>
		<pubDate>Tue, 29 May 2007 16:19:05 +0000</pubDate>
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		<description>Andy, your advice is very sound. In terms of content, I think using a conversational tone really draws customers in. The traditional third-person approach can easily come off cold and stuffy.  To arouse the emotion that is so important, talk to customers, not at them.</description>
		<content:encoded><![CDATA[<p>Andy, your advice is very sound. In terms of content, I think using a conversational tone really draws customers in. The traditional third-person approach can easily come off cold and stuffy.  To arouse the emotion that is so important, talk to customers, not at them.</p>
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