Marketing And Selling Your Events Online

A measure of building a strong brand is how you turn your messaging into profits. Increasingly the Internet is being used for ecommerce even for small businesses.

I often get asked how we automate our website so that we can take registrations and payments online for our products, services, events, workshops and teleseminars.

But what if you are in the situation where you do not yet have a website?

Or what if you do have a website but find it a challenge to get your webmaster to keep it up to date?

Well now I have found a solution where if you are organising an event – from a teleseminar to a live event – you can promote and sell your event online without a website or a webmaster.

And what is great is that if the event is free, you do not even have to pay for the service.

I have priced up event management software previously and have been quoted figures in excess of US$1000 to host an event online. So the option of the event management tool I’ve been researching taking just 2.5% for a paid event (minimum charge US$0.99 and maximum charge US$9.95) is excellent value for money.

I have not yet used all the functionality of the system as there are so many, but let me share a few things I found helpful:

  • brand your event – the premium service allows you to brand your registration page with your corporate identitiy or an identity for the event
  • post a survey – you can capture questions from people who register by adding an online survey
  • invite attendees – you can invite attendees direct by uploading addresses from your data base
  • create a dedicated URL – you can create a specific URL to take people direct to your event sign up page
  • take payments online without a shopping cart - as long as you have a PayPal or Google Checkout account you can take orders for your event.

And as an attendee for the event it has some helpful features:

  • pay online – you can register online with all major credit cards 
  • update your calendar – if you register for the event, you have the option to update your calendar direct.

Here is an example of a page I set up today as a trial for my next “Biz Growth Live” teleseminar about “How To Create A Customer Centric Business“.

So just what is this amazing platform? Well it’s called Eventbrite.

Why not try it out for your next event and let me know what you think of it.

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Author: Krishna De (14 Articles)

Krishna De is and award winning brand engagement and social media communications expert. She is also the Founder and Vice Chair of the Association for Coaching in Ireland. She guides executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands, internal brands and their own personal brands leveraging traditional and social media marketing and communication strategies. Krishna is a contributing author to several books and is an inspiring speaker and sought after spokesperson on brand engagement, social media, leadership and coaching. Krishna's expertise has been featured extensively in the media and leading publications including the Wall Street Journal, The Independent, The Sunday Times, Marketing Age and Labour Mobility. You can access more of Krishna's insights and tips about branding, social media and leadership at her business blogs and podcasts 'Biz Growth News' (www.bizgrowthnews.com), 'Talking Coaching' (www.talkingcoaching.com) 'The Podcast Sisters' (www.thepodcastsisters.com) and 'PodCamp Ireland' (www.podcampireland.com) the unconference about social media in Ireland.

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@Rob - thanks for taking the time to post and share those additional resources - much appreciated.

In addition to Eventbrite, there are several other event management sites that are either free or nearly so that have as many if not more features. I have the list with short description of each over here:

http://www.eventsauthority.com/event-management/to...