Comments on: How Off-Brand Thinking Will Cost You Money! http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lead Optimize.com » Blog Archive » Site Branding: There’s a Website Among Us http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/comment-page-1/#comment-60802 Lead Optimize.com » Blog Archive » Site Branding: There’s a Website Among Us Tue, 12 Jun 2007 02:05:05 +0000 http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/#comment-60802 [...] the website a tool for everyone. Ed Roach at Small Business Branding helps reinforce the idea of branding consistently and how expensive and wasteful it can be to NOT consider all of your brand [...] [...] the website a tool for everyone. Ed Roach at Small Business Branding helps reinforce the idea of branding consistently and how expensive and wasteful it can be to NOT consider all of your brand [...]

]]> By: terra http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/comment-page-1/#comment-60798 terra Tue, 12 Jun 2007 01:42:31 +0000 http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/#comment-60798 Great post! Sometimes we forget about stake holder opinions when we are on our own little branding-rampage. Point well-made! Great post! Sometimes we forget about stake holder opinions when we are on our own little branding-rampage. Point well-made!

]]> By: Ed Roach http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/comment-page-1/#comment-60507 Ed Roach Sun, 10 Jun 2007 23:44:05 +0000 http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/#comment-60507 Thanks for the support guys regarding stake holder participation in branding initiatives. For me, stake holder opinion holds many solutions to common brand problems. Have a great week. Thanks for the support guys regarding stake holder participation in branding initiatives. For me, stake holder opinion holds many solutions to common brand problems.

Have a great week.

]]> By: Ed Kohler http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/comment-page-1/#comment-60151 Ed Kohler Sat, 09 Jun 2007 22:06:35 +0000 http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/#comment-60151 Great points. Stakeholders can play a great roll in helping shape external branding efforts as well. Great points. Stakeholders can play a great roll in helping shape external branding efforts as well.

]]> By: Dan Schawbel http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/comment-page-1/#comment-60053 Dan Schawbel Sat, 09 Jun 2007 14:37:08 +0000 http://www.smallbusinessbranding.com/738/how-off-brand-thinking-will-cost-you-money/#comment-60053 It's always very tactical to market to your stakeholders before you go through that effort with the public. You want to turn your stakeholders or employees into evangelists to market the company with a consistent message. It’s always very tactical to market to your stakeholders before you go through that effort with the public. You want to turn your stakeholders or employees into evangelists to market the company with a consistent message.

]]>