Comments on: Don’t Be Afraid To Offend – It Could Be Your Best Marketing Decision

By: louis vitton

louis vitton — Thu, 29 Jul 2010 15:59:49 +0000

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By: Madison Who’s Who - Effective Global Networking With an Edge

Madison Who’s Who - Effective Global Networking With an Edge — Mon, 18 Jun 2007 12:48:23 +0000

[...] networking sometimes requires a degree of boldness that borders on controversy. An article in Small Business Branding offers the unusual suggestion that controversy can be an effective marketing tool. Using the [...]

By: Don't Be Afraid To Offend - It Could Be Your Best Marketing Decision

Don't Be Afraid To Offend - It Could Be Your Best Marketing Decision — Sun, 17 Jun 2007 18:37:47 +0000

[...] this article I wrote over at SmallBusinessBranding.com on why you shouldn’t be afraid to speak your mind. [...]

By: Ed Roach

Ed Roach — Sat, 16 Jun 2007 21:49:05 +0000

It’s the truly great companies that strive to lead with outstanding marketing. Too many companies think they’re still in high school and just want to fit in, after all it is easier to follow. Many others simply don’t recognize a good idea.

Many years ago in the 70′s Alice Cooper had a brilliant idea to publicise their new album. The rented a large flat bed truck and put a double faced billboard on it and purposely had it break down in Times Square. Simple but effective. I’ll bet it only cost them a few thousand, but netted oodles of publicity.

By: Brian Armstrong

Brian Armstrong — Sat, 16 Jun 2007 03:31:42 +0000

Hi Ed,

You’re right I wouldn’t necessarily suggest creating controversy just for the sake of controversy, although I’ve seen this done successfully. It’s the neutering of a powerful message to try and appease everyone that I see as the biggest problem. Thanks for the comment!
Brian

By: Ed Roach

Ed Roach — Sat, 16 Jun 2007 01:33:24 +0000

I really enjoyed your article. Be true to yourself – excellent messsage.

I find you headline bothered me some. I don’t think you should purposely offend, but rather, don’t be afraid if your message does offend. If you purposely offend to create marketing buzz – are you NOT then ‘being true’?

All in all, you’re right on the money in my book.

By: terra

terra — Thu, 14 Jun 2007 05:28:48 +0000

This reminds me of a little guy on the internet named “The Rich Jerk”. He offends, he is rude, and he is rich.

By: Dunlop

Dunlop — Wed, 13 Jun 2007 21:10:37 +0000

What I get from this post:
Don’t be afraid to test, to try something new. Even if it can be weird

By: The Closet Entrepreneur

The Closet Entrepreneur — Wed, 13 Jun 2007 18:08:01 +0000

You can also add the Scion xB to the list of “love it or hate it” success stories that have created huge communities of Scion evangelists. I’m wondering if the Smart Car will be the next to join the ranks of controversial brands?