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	<title>Comments on: IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?</title>
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	<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: Can I Have Your Attention Please? &#124; Small Business Marketing &#38; Branding</title>
		<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/comment-page-1/#comment-77191</link>
		<dc:creator>Can I Have Your Attention Please? &#124; Small Business Marketing &#38; Branding</dc:creator>
		<pubDate>Thu, 05 Jul 2007 12:03:23 +0000</pubDate>
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		<description>[...] Kevin Levi commented in his article on awe publicity, large companies may have hired the “best” marketing firm, but not the one that has given the [...]</description>
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<p>[...] Kevin Levi commented in his article on awe publicity, large companies may have hired the “best” marketing firm, but not the one that has given the [...]</p>
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		<title>By: Kevin Levi</title>
		<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/comment-page-1/#comment-76486</link>
		<dc:creator>Kevin Levi</dc:creator>
		<pubDate>Mon, 02 Jul 2007 02:20:04 +0000</pubDate>
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		<description>Thank you Andrew!</description>
		<content:encoded><![CDATA[<p>Thank you Andrew!</p>
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		<title>By: Andrew</title>
		<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/comment-page-1/#comment-76479</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Mon, 02 Jul 2007 01:33:01 +0000</pubDate>
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		<description>Great article.</description>
		<content:encoded><![CDATA[<p>Great article.</p>
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		<title>By: Kevin Levi</title>
		<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/comment-page-1/#comment-75873</link>
		<dc:creator>Kevin Levi</dc:creator>
		<pubDate>Fri, 29 Jun 2007 05:26:37 +0000</pubDate>
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		<description>Good points as well Nesh.  Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>Good points as well Nesh.  Thanks for commenting!</p>
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		<title>By: nesh thompson</title>
		<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/comment-page-1/#comment-75743</link>
		<dc:creator>nesh thompson</dc:creator>
		<pubDate>Thu, 28 Jun 2007 13:36:34 +0000</pubDate>
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		<description>Good point Kevin. I remember some adverts for their imprint value but I don&#039;t recall the product they sell, therefore if there is no association there can be ineffective marketing. The monkey skateboarder would in all likelihood stay in my memory, but due to it&#039;s insanity rather than the fact it is drinking a particular drink.</description>
		<content:encoded><![CDATA[<p>Good point Kevin. I remember some adverts for their imprint value but I don&#8217;t recall the product they sell, therefore if there is no association there can be ineffective marketing. The monkey skateboarder would in all likelihood stay in my memory, but due to it&#8217;s insanity rather than the fact it is drinking a particular drink.</p>
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		<title>By: Kevin Levi</title>
		<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/comment-page-1/#comment-74726</link>
		<dc:creator>Kevin Levi</dc:creator>
		<pubDate>Wed, 27 Jun 2007 06:09:11 +0000</pubDate>
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		<description>Thanks Dan for including a link to my article on your site!  Good looking and interesting site by the way!!</description>
		<content:encoded><![CDATA[<p>Thanks Dan for including a link to my article on your site!  Good looking and interesting site by the way!!</p>
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		<title>By: Personal Branding News: June Roundup &#171; Personal Branding Blog</title>
		<link>http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/comment-page-1/#comment-74462</link>
		<dc:creator>Personal Branding News: June Roundup &#171; Personal Branding Blog</dc:creator>
		<pubDate>Wed, 27 Jun 2007 00:50:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/751/is-shock-and-awe-publicity-a-viable-branding-strategy/#comment-74462</guid>
		<description>[...] Shock And Awe Publicity A Viable Branding Strategy.  Kevin Levi, in his Small Business Branding blog, speaks of how a CEO in the late 90s did a web conference in his underwear, which attracted [...]</description>
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<p>[...] Shock And Awe Publicity A Viable Branding Strategy.  Kevin Levi, in his Small Business Branding blog, speaks of how a CEO in the late 90s did a web conference in his underwear, which attracted [...]</p>
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