Very true. And from the sellers’ POV, it might also save us from a client we don’t really want to have.

Compatibility goes both ways.

Drew

Sure it makes sense. I’m not suggesting they are totally unrelated. There’s just a lot more meat on the bone with a blog, is what I am saying.

If I want to dive deeper, it is right there for me to do. With an ad, I have to seek it out.

Drew

“The best way to kill a bad product is with good advertising.” You’ll only fool’em once. If they try it and hate it, they won’t be back.

Today, a blog might just save us the first purchase. Here’s to blogs.

Your blog does the same thing, that initial 30 seconds is served up by your most recent post, if I am not interested in it, I will not read further. By reading more of your posts, if I am persuaded to read on, I am in a fact moving on to a different stage of the sales/marketing process.

Does that make sense?

The difference is that one is manufactured and the other is organic. Which of course is why many companies are still afraid to blog.

I think they’re not sure what will bubble to the top! Thanks for writing the great post on how to use your blog as a marketing tool. Some excellent ideas there.

Drew

That’s one of the beautiful things about blogs. People simply cannot hide their true self. It just sneaks out.

And it’s usually not explicit. It’s something we sense. And we’re usually dead on.

Which makes it an excellent way for a company to discover their brand as well. Sometimes they can’t see it until it’s right in front of their face.

Drew

Exactly. With a blog, the brand becomes 3-D. It evolves before our very eyes and we are either drawn to it or repelled by it.

And thanks for the compliment. As you know, the respect is quite mutual.

Drew

Ha! Good point! For the sake of the broader marketplace, let the snakes blog away!

Thanks for having such a helpful, forward thinking approach!
Chris

This is a good reminder that your brand reflects who you really are as a company or an individual. That in mind, I’d prefer, contrary to Steve above, that “snakes” be encouraged to blog. It will expose them to consumers far faster than anything else in the marketplace.

Great insights. The beauty of blogs is that they allow a brand to acquire a “personality” – and people want a personal connection.

Why do I read your blog regularly? It’s not just because of the words, in abstract. It’s because it’s Drew, and I’ve come to like and respect Drew (without even meeting him!).

Of course, what this also means is that if the people behind the brand are basically snakes, then they definitely shouldn’t blog!