Comments on: What Every Sales and Marketing Arsenal Ought to Have http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 14:51:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: DreamCatcher Online Marketing Buzz - 07/20/07 « DreamCatcher, Inc. http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-80649 DreamCatcher Online Marketing Buzz - 07/20/07 « DreamCatcher, Inc. Fri, 20 Jul 2007 04:20:38 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-80649 [...] What Every Sales & Marketing Arsenal Ought To Have [...] [...] What Every Sales & Marketing Arsenal Ought To Have [...]

]]> By: Kevin Levi http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77943 Kevin Levi Mon, 09 Jul 2007 03:50:21 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77943 SmallbusinessSEM thanks for including an excerpt to my article on your site!! SmallbusinessSEM thanks for including an excerpt to my article on your site!!

]]> By: What’s in Your Marketing Bag? » Small Business SEM http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77866 What’s in Your Marketing Bag? » Small Business SEM Sun, 08 Jul 2007 19:19:00 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77866 [...] What Every Sales and Marketing Arsenal Ought to Have [...] [...] What Every Sales and Marketing Arsenal Ought to Have [...]

]]> By: Kevin Levi http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77499 Kevin Levi Fri, 06 Jul 2007 22:54:18 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77499 William, Well I most certainly concur with your number 10 and 11. A well-run and always open call center can make the difference between a sale and a lost opportunity. I hate those companies that operate on one coast and only have the call center open during their business hours. What about people across the country or across the world? And I like the way you phrased your suggestions around corporate correspondence. Well stated. William,

Well I most certainly concur with your number 10 and 11. A well-run and always open call center can make the difference between a sale and a lost opportunity. I hate those companies that operate on one coast and only have the call center open during their business hours. What about people across the country or across the world?

And I like the way you phrased your suggestions around corporate correspondence. Well stated.

]]> By: Kevin Levi http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77498 Kevin Levi Fri, 06 Jul 2007 22:52:08 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77498 Cottage: thank you for the kind words. Yes I hear you loud and clear in terms of the web presence and how many companies either have a really poor one or none at all. Thanks for reading and commenting! Cottage: thank you for the kind words. Yes I hear you loud and clear in terms of the web presence and how many companies either have a really poor one or none at all.

Thanks for reading and commenting!

]]> By: Kevin Levi http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77496 Kevin Levi Fri, 06 Jul 2007 22:50:20 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77496 B.e. you are absolutely right that a business card should not simply be a graphical masterpiece. It definitely can and should feature impactful branding/messaging that differentiates your business. B.e. you are absolutely right that a business card should not simply be a graphical masterpiece. It definitely can and should feature impactful branding/messaging that differentiates your business.

]]> By: William Profet from OneJobTwoSalaries.com http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77494 William Profet from OneJobTwoSalaries.com Fri, 06 Jul 2007 22:29:48 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77494 Some more items for the arsenal: 9. <b>Hot girls/boys team</b>. This is not a joke. In order to boost your sales you need a small army of good looking, charming, sexy girls/boys to charm the potential customers. 10. <b>Perfect call center</b>. Your customers should be met warmly and politely by smart people with nice voices. :) 11. <b>Communication branding</b>. The entire corporate correspondence should be designed and formatted professionally, without grammatical and other errors, good writing style and harmonious structure. ... I can write ten more items, but enough for now... When it is time for marketing, do not forget about the human element. :) Regards, William Some more items for the arsenal:

9. Hot girls/boys team. This is not a joke. In order to boost your sales you need a small army of good looking, charming, sexy girls/boys to charm the potential customers.

10. Perfect call center. Your customers should be met warmly and politely by smart people with nice voices. :)

11. Communication branding. The entire corporate correspondence should be designed and formatted professionally, without grammatical and other errors, good writing style and harmonious structure.

… I can write ten more items, but enough for now…

When it is time for marketing, do not forget about the human element. :)

Regards,
William

]]> By: Kevin Levi http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77443 Kevin Levi Fri, 06 Jul 2007 17:52:39 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77443 Luc, Yes a business card is probably something I should have included. For obvious reasons that you know a business card is quite effective. However, it can also become a truer marketing piece if it contains a key message, positioning statement or differentiator on it - perhaps on the back if more room is needed. Great point! Luc,
Yes a business card is probably something I should have included. For obvious reasons that you know a business card is quite effective. However, it can also become a truer marketing piece if it contains a key message, positioning statement or differentiator on it – perhaps on the back if more room is needed.

Great point!

]]> By: b.e. http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77428 b.e. Fri, 06 Jul 2007 15:23:37 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77428 i'm sure they assumed you'd have a business card Luc. that's pretty much bare minimum. the key is leaving something with them that impresses them and also reminds them who you are AND what you're about. it's one thing to have a fancy business card with a killer design, but if it doesn't say much about your company it's kinda useless i’m sure they assumed you’d have a business card Luc. that’s pretty much bare minimum. the key is leaving something with them that impresses them and also reminds them who you are AND what you’re about. it’s one thing to have a fancy business card with a killer design, but if it doesn’t say much about your company it’s kinda useless

]]> By: Luc Arnold http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77422 Luc Arnold Fri, 06 Jul 2007 15:04:25 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77422 Nice Article Kevin, I am also wondering how effective a business card can be in the right hands. I know that you mentioned "brochure" as one piece of the system but i find it easier to carry a business card. Luc Nice Article Kevin,

I am also wondering how effective a business card can be in the right hands. I know that you mentioned “brochure” as one piece of the system but i find it easier to carry a business card.

Luc

]]> By: cottage http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/comment-page-1/#comment-77406 cottage Fri, 06 Jul 2007 12:54:19 +0000 http://www.smallbusinessbranding.com/755/what-every-sales-and-marketing-arsenal-ought-to-have/#comment-77406 very interesting read... I like how number 1 is web presence.. you can't believe how many times I want to purchase something, or visit a store and when i go to check out there online site - there's nothing there.. its disappointing! great read! very interesting read… I like how number 1 is web presence.. you can’t believe how many times I want to purchase something, or visit a store and when i go to check out there online site – there’s nothing there..

its disappointing!

great read!

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