Brand Identity: What’s Your Threat Level?

The most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to them, that their identity is easily “passed around” in the marketplace.

What’s the “threat level” of your brand? How can you move to a position of market security?

Think about brands that, in your own experience, occupy the green “low threat” zone. These are companies or people that you naturally and enthusiastically recommend to others. What makes them powerful in your mind and heart…and how can you arrive there?

Line Break

Author: Steve Woodruff (19 Articles)

Steve Woodruff launched his consulting practice (Impactiviti LLC) in 2006, working with clients to create branding that sticks. StickyFigure, a division of Impactiviti, specializes in helping small and mid-sized businesses that are seeking to make greater impact in their marketplace, but do not have the internal resources to brand themselves effectively. We also partner with larger organizations that need to borrow a fresh creative perspective. Steve also actively consults in the training/communications field, with a particular focus on healthcare and pharmaceuticals; and he serves as VP Communications on the Board of a local ASTD (American Society of Training and Development) chapter in NJ. LinkedIn profile: http://www.linkedin.com/in/swoodruff