INCLUDE_DATA

Small Business Branding. Marketing. Business. SEO. Social Networking. Publicity. Reviews. Interviews. Business Growth. Fun.

Brand Identity: What’s Your Threat Level?

Posted on July 03, 2007 by Steve Woodruff

The most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to them, that their identity is easily “passed around” in the marketplace.

What’s the “threat level” of your brand? How can you move to a position of market security?

Think about brands that, in your own experience, occupy the green “low threat” zone. These are companies or people that you naturally and enthusiastically recommend to others. What makes them powerful in your mind and heart…and how can you arrive there?

Similar Posts:

About Steve:
Steve Woodruff launched his consulting practice (Impactiviti LLC) in 2006, working with clients to create branding that sticks. StickyFigure, a division of Impactiviti, specializes in helping small and mid-sized businesses that are seeking to make greater impact in their marketplace, but do not have the internal resources to brand themselves effectively. We also partner with larger organizations that need to borrow a fresh creative perspective. Steve also actively consults in the training/communications field, with a particular focus on healthcare and pharmaceuticals; and he serves as VP Communications on the Board of a local ASTD (American Society of Training and Development) chapter in NJ. LinkedIn profile: http://www.linkedin.com/in/swoodruff

Popularity: 1% [?]

4 Responses to “Brand Identity: What’s Your Threat Level?”

  1. Michael Wagner

    - 4th Jul, 07 09:07am

    Point well made Steve!

    And I love the “clearly differentiated” way you make it.

    Keep creating…Mike

    Reply to this comment

  2. rahul chawda

    - 9th Jul, 07 03:07pm

    a nice perspective to gauge how your brand is doin in the market place and in the minds of your consumers..

    the best approach in my mind to be in the green zone is to make a strong connection with your consumers in every interface your business/ brand has with them.

    we always need to keep remindin ourselves that it is not about what we are capable of offerin or deliverin… it is all about what our consumers care about in our products/ services and then devisin our offerin accordin to that. thats the secret to stayin in the green zone.

    Reply to this comment

  3. http://experienceaurie.wordpress.com

    - 17th Jul, 07 11:07am

    this post was extremely helpful. great clarification of what an entrepreneur should think about when developing their business/marketing plans & strategies.

    Reply to this comment

Trackbacks

Leave a Reply

Click Here to Watch the FREE Blogging Video Tutorials
  • Join Our Newsletter

    Tips To Expand Your Business
    sbbreport
    You can now get a FREE copy of our New Report...
    "4 Quick Ways To GROW Your Subscribers, Customers, and Business Reach."


    Name:
    Email:


  • Shop

    Your cart is empty
  • Are you In?

    Follow our Year Long Contest SBB Small Spark Contest...

    that will provide you with easy tasks you can do for your business.

    It's a new topic every month! It's easy to join and super fun.

    Get inspired & Don't let 2010 disappear without giving it all you got.

    February Topic: Email Marketing

    February Charity: Gaucher Disease

    Help Save Baby Kyle's Life

  • Twitter Updates

  • Sponsors

  • Highly Recommended

    ebook-copy

© 2010 Small Business Branding. All rights reserved. ColorMatic Theme by Theme Wars.