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	<title>Comments on: Brand Identity: What&#8217;s Your Threat Level?</title>
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	<link>http://www.smallbusinessbranding.com/756/brand-identity-whats-your-threat-level/</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: http://experienceaurie.wordpress.com</title>
		<link>http://www.smallbusinessbranding.com/756/brand-identity-whats-your-threat-level/comment-page-1/#comment-79803</link>
		<dc:creator>http://experienceaurie.wordpress.com</dc:creator>
		<pubDate>Tue, 17 Jul 2007 01:10:31 +0000</pubDate>
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		<description>this post was extremely helpful.  great clarification of what an entrepreneur should think about when developing their business/marketing plans &amp; strategies.</description>
		<content:encoded><![CDATA[<p>this post was extremely helpful.  great clarification of what an entrepreneur should think about when developing their business/marketing plans &amp; strategies.</p>
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		<title>By: rahul chawda</title>
		<link>http://www.smallbusinessbranding.com/756/brand-identity-whats-your-threat-level/comment-page-1/#comment-77951</link>
		<dc:creator>rahul chawda</dc:creator>
		<pubDate>Mon, 09 Jul 2007 05:00:53 +0000</pubDate>
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		<description>a nice perspective to gauge how your brand is doin in the market place and in the minds of your consumers.. 

the best approach in my mind to be in the green zone is to make a strong connection with your consumers in every interface your business/ brand has with them. 

we always need to keep remindin ourselves that it is not about what we are capable of offerin or deliverin... it is all about what our consumers care about in our products/ services and then devisin our offerin accordin to that. thats the secret to stayin in the green zone.</description>
		<content:encoded><![CDATA[<p>a nice perspective to gauge how your brand is doin in the market place and in the minds of your consumers.. </p>
<p>the best approach in my mind to be in the green zone is to make a strong connection with your consumers in every interface your business/ brand has with them. </p>
<p>we always need to keep remindin ourselves that it is not about what we are capable of offerin or deliverin&#8230; it is all about what our consumers care about in our products/ services and then devisin our offerin accordin to that. thats the secret to stayin in the green zone.</p>
]]></content:encoded>
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		<title>By: Michael Wagner</title>
		<link>http://www.smallbusinessbranding.com/756/brand-identity-whats-your-threat-level/comment-page-1/#comment-76861</link>
		<dc:creator>Michael Wagner</dc:creator>
		<pubDate>Tue, 03 Jul 2007 23:26:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/756/brand-identity-whats-your-threat-level/#comment-76861</guid>
		<description>Point well made Steve!

And I love the &quot;clearly differentiated&quot; way you make it.

Keep creating...Mike</description>
		<content:encoded><![CDATA[<p>Point well made Steve!</p>
<p>And I love the &#8220;clearly differentiated&#8221; way you make it.</p>
<p>Keep creating&#8230;Mike</p>
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		<title>By: What&#8217;s Your Threat Level? &#171; StickyFigure</title>
		<link>http://www.smallbusinessbranding.com/756/brand-identity-whats-your-threat-level/comment-page-1/#comment-76758</link>
		<dc:creator>What&#8217;s Your Threat Level? &#171; StickyFigure</dc:creator>
		<pubDate>Tue, 03 Jul 2007 12:54:58 +0000</pubDate>
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		<description>[...] 3rd, 2007 by stevestickyfigure    From a post I authored on the Small Business Branding [...]</description>
		<content:encoded><![CDATA[<p>[...] 3rd, 2007 by stevestickyfigure    From a post I authored on the Small Business Branding [...]</p>
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