How To Use Instagram To Promote Your Brand

Social networking has created helped level the playing the field for many small business owners. While Facebook and Twitter has always been the giants, the world of social networking is constantly evolving’ and smaller, somewhat newer networks such as Instagram has some great opportunities to offer.

Photo Credit © Depositphotos.com/gustavofrazao

Photo Credit © Depositphotos.com/ gustavofrazao

If you don’t know already, Instagram is a photo sharing app, with a social networking component. Since pictures are easy to take and have a low barrier of entry, they also make it a wonderful tool for promoting your brand without a ton of work. Here are some effective ways to use Instagram.

  • Show off your products. Instagram is perfect for promoting products with visual appeal. For some brands, Instagram is used much like a catalog. All you find on their profile are photo products. While that can be effective, a better approach is to demonstrate your products in action.

For example, cosmetic companies could showcase customers using and wearing your products. These photos help the customer visualize herself using your products.

  • Demonstrate the end results. With some products, it’s all about the visible results they create. Weight loss products and the classic before and after are the perfect example here.
  • Liven it up with your personality. If you have a business that provide a service or something that isn’t easily photographed, nor look appealing when photo graphed, that doesn’t mean you can’t use Instagram. Take and use photos that showcase your human side. These can be photos of you and your team in action. It doesn’t have to be serious all the time either. Add a fun or thought-provoking caption to these photos. Also, when you engage in charitable work, post those pictures. Finally, don’t forget, post photos of your employees or clients along with brief profiles. With their permission of course.
  • Get your community to help. Still stuck? How about a photo contest? These are great for getting noticed on Instagram. First, come up with a theme. Next, ask users to post images using a unique hashtag. Whether you offer a price or feature the best photos on your site is up to you. Although one would think you’d get better traction with a prize. Can’t afford to run a contest? How about a simple email to your customers asking them to show you a photo they took using your product. Give them a mention and shine the spotlight on them.

This helps create a better connection between you and your customers and takes almost no time nor money.

Unlike many other social networks, Instagram is among the few that doesn’t require a large amount of time or commitment. Do you already use Instagram? Show us how you do it. Share your best photo.

Lynette Chandler

Lynette Chandler

Co-owner at TechBasedMarketing
A marketing loving geek who thrives on finding ways to use tech to grow businesses and boost productivity. Make tech work for you too. Get her 10-Step Guide to Systemize and Automate Your Business so you can grow without wearing yourself out.
Lynette Chandler

Comments

  1. Hi Lynette,

    Nice tips.. I never thought about Instagram to branding.. Thanks for the post! 🙂
    Akash recently posted…7 Blog Resolutions To Make This Valentine DayMy Profile

  2. Lynette,

    I found your post via BizSugar.

    Could you give some small business examples / cases of how to use Instagram to promote your brand? I will start to use Instagram more for my podcast show and then later on my tea hobby business. How would compare / contrast Instagram’s features with Pinterest, in being able to promote your brand?
    Martin Lindeskog recently posted…EGO Interview with Erik EmanuelliMy Profile

  3. We have been using facebook, twitter, Google+, pinterest to promote brands.well, as per your idea let me try instgram too.