How To Increase The Sales Of Your Information Products

Posted on July 16, 2007 by Krishna De

Especially if you are selling a professional service, you are probably aware of the importance of creating information products to promote your expertise and as a new stream of revenue for your business.

It’s becoming easier to add audio and video to the web with new low cost and even no cost tools.

I was researching on-line recently and one particular professional speaker whose site I visited had short audio and video previews of their information products available.

This was well executed although I didn’t much care for the streaming video every time I came back to a page on the site.

The addition of audio and video on the site impacted me as a potential consumer in three specific ways:

Because the content of the previews was excellent, it made me stay on the site for a considerable period of time as I was learning something and being educated in something I was particularly interested in learning more about
It raised my awareness of this consultant and I now consider them an expert in their field and would definitely refer them to others
I actually got out my credit card and made a purchase of one of their lower priced downloadable products – yes while this person was unknown to me previously, yey on my first visit to their website I made a purchase – all because I was able to experience their expertise through audio and video.

If well executed adding audio and video to your website or business blog can make an impact to your on-line success, not only attracting more clients but also more profit.

However it is amazing how few people who sell information products are making use of the opportunity to engage their website visitors and potential clients and customers to purchase their ebook, CD, MP3 or DVD information products.

With a little extra time in editing, you can provide great value to visitors to your website and enhance your personal brand online.

What action could you take today with the power of audio or video to bring your personal brand to life on your website or business blog?

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About Krishna:
Krishna De is and award winning brand engagement and social media communications expert. She is also the Founder and Vice Chair of the Association for Coaching in Ireland. She guides executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands, internal brands and their own personal brands leveraging traditional and social media marketing and communication strategies. Krishna is a contributing author to several books and is an inspiring speaker and sought after spokesperson on brand engagement, social media, leadership and coaching. Krishna's expertise has been featured extensively in the media and leading publications including the Wall Street Journal, The Independent, The Sunday Times, Marketing Age and Labour Mobility. You can access more of Krishna's insights and tips about branding, social media and leadership at her business blogs and podcasts 'Biz Growth News' (www.bizgrowthnews.com), 'Talking Coaching' (www.talkingcoaching.com) 'The Podcast Sisters' (www.thepodcastsisters.com) and 'PodCamp Ireland' (www.podcampireland.com) the unconference about social media in Ireland.

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Discussion: 6 Comments

6 Responses to “How To Increase The Sales Of Your Information Products”

William Profet :: OneJobTwoSalaries.com

- 16th Jul, 07 11:07pm

This post is full of excellent ideas. The power of video and audio for promotions is great. If we consider the popularity of video exchange sites (as YouTube) we can tell that this part of promoting will increase with the time and the peak is still away!

Thank you for the post!

Regards,
William

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Krishna De (author comment)

- 17th Jul, 07 06:07am

William – you are more than welcome – thank you for taking the time to stop by and provide feedback.

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Ed Roach

- 17th Jul, 07 11:07am

Krishna,

I’m currently working on two products to bring to market and I’m curious about what that site was that enticed you to purchase. I never considered video as a selling tool on my eventual site.

You give me more to think about. Do you have experience with your own digital products?

Ed

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Krishna De (author comment)

- 17th Jul, 07 06:07pm

Ed – I’ll send you a link to the website direct.

Yes I’ve alot of experience creating digital products. I run workshops and live events on the subject of information product creation and this is one ofthe core strategies I teach my own clients in terms of bringing thier brand to life.

Typically I have created audio products, ebooks and videos (though the latter is usually with Camtasia and Articulate).

Let me know if you have any questions on information product creation – we can always connect on Skype.

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