Comments on: Visual Branding: What message are you sending?

By: Ed Roach

Ed Roach — Sun, 12 Aug 2007 16:40:36 +0000

Thanks for the plug Chris.

By: Chris Bloczynski dot Com » Blog Archive » Quick links on Branding

Chris Bloczynski dot Com » Blog Archive » Quick links on Branding — Sun, 12 Aug 2007 02:49:55 +0000

[...] Visual Branding: What message are you sending? [...]

By: Ed Roach

Ed Roach — Sun, 05 Aug 2007 00:42:30 +0000

Great reading over at your place Tom. I’m sure I will be jumping in and out of your conversations. I have a particular affection for the visual aspects of a brand.

Thanks for contributing here.

By: Tom Dorresteijn

Tom Dorresteijn — Fri, 03 Aug 2007 15:31:45 +0000

Ed, good to hear that you underlined my vision. With Visual Branding I make the case for using design to create a unique visual language for a brand, in order to make a strong connection between every channel of conversation. My fundamental message is that design should lead in order to guarantee success in the long run.

On my website http://www.visual-branding.com you can find eight outlines from the main topics from the Dutch edition of the manifest that will be on sale this autumn.

My vision is far from dogmatic. That’s the reason I am inviting every one to take part in a constructive discussion that will challenge my views.

Take a look!

http://visual-branding.com/eight-outlines/visual-branding-business/rationale-of-visual-branding/

Regards Tom Dorresteijn

By: Ed Roach

Ed Roach — Wed, 01 Aug 2007 13:47:07 +0000

I’m with you on Apple Terra. To me they are a far stronger brand than even Nike.

Thanks for your feedback.

By: Terra Andersen

Terra Andersen — Tue, 31 Jul 2007 15:21:11 +0000

Ah, I love to use Apple as an example as far as Branding goes. Their brand is untouchable, and their stores are a perfect blend of modern-meets-tech. They’ve set the standard quite high for others!