Comments on: The Problem with Entrepreneurial Branding http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Computer Aid http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/comment-page-1/#comment-226515 Computer Aid Sat, 13 Sep 2008 13:03:10 +0000 http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/#comment-226515 I've been reasonably careful to brand Computer Aid, so that it isn't associated with me personally. I've done this for a few reasons: - I'm not a "showy", "yell it to the world" Entrepreneur - I figure that further down the track, if I sell the business, most customers will not "notice". - The company presents an "anonymous" front (like IBM and BHP). It makes Computer Aid look a lot bigger than it actually is. I’ve been reasonably careful to brand Computer Aid, so that it isn’t associated with me personally.

I’ve done this for a few reasons:

- I’m not a “showy”, “yell it to the world” Entrepreneur
- I figure that further down the track, if I sell the business, most customers will not “notice”.
- The company presents an “anonymous” front (like IBM and BHP). It makes Computer Aid look a lot bigger than it actually is.

]]> By: Carlijn Schokker http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/comment-page-1/#comment-220390 Carlijn Schokker Thu, 28 Aug 2008 12:22:12 +0000 http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/#comment-220390 Hi Christine, Great writing! I would really like to get in touch with you! Do you remember your high school career in Holland? :-) Hope to hear from you soon, Carlijn Hi Christine,

Great writing!

I would really like to get in touch with you! Do you remember your high school career in Holland? :-) Hope to hear from you soon,

Carlijn

]]> By: Chris Bloczynski dot Com » Blog Archive » Quick links on Branding http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/comment-page-1/#comment-86245 Chris Bloczynski dot Com » Blog Archive » Quick links on Branding Sun, 12 Aug 2007 02:52:56 +0000 http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/#comment-86245 [...] The Problem with Entrepreneurial Branding [...] [...] The Problem with Entrepreneurial Branding [...]

]]> By: Dan Schawbel http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/comment-page-1/#comment-82358 Dan Schawbel Fri, 27 Jul 2007 12:39:39 +0000 http://www.smallbusinessbranding.com/776/the-problem-with-entrepreneurial-branding/#comment-82358 I think we need to be cautious of how we brand ourselves in certain situations. If you start differentiating your brand in certain situations, you will lose track of who you are. I think we need to be cautious of how we brand ourselves in certain situations. If you start differentiating your brand in certain situations, you will lose track of who you are.

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