Comments on: Effective Positioning Addresses Customer Needs http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/ Small Business Branding and Marketing Advice and Commentary Sat, 20 Mar 2010 23:43:42 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: John http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/comment-page-1/#comment-281443 John Mon, 20 Jul 2009 02:27:39 +0000 http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/#comment-281443 Totally agree. Messaging is critical. And the right messaging is even more important. Always remember that no one cares what you have to sell, they care about what they want to buy. And how do you find out what they want to buy? Ask. Here's a great article on conducting small business customer research free to find out exactly what they want so you can sell more. http://sbimonline.com/content/how-understand-customer-needs-and-customer-wants-the-answer-will-help-you-sell-more Totally agree. Messaging is critical. And the right messaging is even more important. Always remember that no one cares what you have to sell, they care about what they want to buy. And how do you find out what they want to buy? Ask. Here’s a great article on conducting small business customer research free to find out exactly what they want so you can sell more.

http://sbimonline.com/content/how-understand-customer-needs-and-customer-wants-the-answer-will-help-you-sell-more

]]> By: Jeffrey Summers http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/comment-page-1/#comment-89783 Jeffrey Summers Mon, 27 Aug 2007 20:53:28 +0000 http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/#comment-89783 Even better is to find out what they will need TOMORROW! Even better is to find out what they will need TOMORROW!

]]> By: usman http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/comment-page-1/#comment-88189 usman Tue, 21 Aug 2007 01:18:43 +0000 http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/#comment-88189 the article is brillien and i enjoy reading it.i m sure that it will help a lot in my career. i will love to have more articles from you on positioning, making a marketing plan, sucess stories of marketing personels. thanks. the article is brillien and i enjoy reading it.i m sure that it will help a lot in my career.

i will love to have more articles from you on positioning, making a marketing plan, sucess stories of marketing personels.

thanks.

]]> By: Kevin Levi http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/comment-page-1/#comment-85792 Kevin Levi Fri, 10 Aug 2007 03:56:35 +0000 http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/#comment-85792 Itchy, Yup. That's obviously true but more importantly than asking him/her what they "want" is to find out what they "need". Itchy,

Yup. That’s obviously true but more importantly than asking him/her what they “want” is to find out what they “need”.

]]> By: Kevin Levi http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/comment-page-1/#comment-85742 Kevin Levi Thu, 09 Aug 2007 19:17:32 +0000 http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/#comment-85742 Thanks Bill. Thanks Bill.

]]> By: Bill Haig, PhD http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/comment-page-1/#comment-85738 Bill Haig, PhD Thu, 09 Aug 2007 18:37:59 +0000 http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/#comment-85738 Your winning message must come from a credible source. Credibility-based messages are helped by company images which are credible. This is the purpose of credibility-based logo design. Remember the classic communication persuasion model: credible source>motivational message>through a channel>to reach the customer. The credible source is at the beginning of the message chain, the customer is at the end. For more on this, please read some of my articles about source credibility and communication persuasion on my website, www.powerlogos.com. Dr. Bill Haig Your winning message must come from a credible source. Credibility-based messages are helped by company images which are credible. This is the purpose of credibility-based logo design. Remember the classic communication persuasion model: credible source>motivational message>through a channel>to reach the customer. The credible source is at the beginning of the message chain, the customer is at the end. For more on this, please read some of my articles about source credibility and communication persuasion on my website, http://www.powerlogos.com.

Dr. Bill Haig

]]> By: Itchy http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/comment-page-1/#comment-85712 Itchy Thu, 09 Aug 2007 12:05:11 +0000 http://www.smallbusinessbranding.com/779/positioning-with-customer-needs/#comment-85712 The best way to know what your potential customer wants is to ask him about it. And than you can positioning your products or services according to his answer The best way to know what your potential customer wants is to ask him about it. And than you can positioning your products or services according to his answer

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