Comments on: Ad Value or Add Value? http://www.smallbusinessbranding.com/782/add-value/ Small Business Branding and Marketing Advice and Commentary Wed, 08 Feb 2012 21:48:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve Woodruff http://www.smallbusinessbranding.com/782/add-value/comment-page-1/#comment-87471 Steve Woodruff Fri, 17 Aug 2007 11:34:51 +0000 http://www.smallbusinessbranding.com/782/add-value/#comment-87471 I think that one of the most important factors to consider is that typical Advertising has a fairly well-defined (and typically expensive!) set of channels to use. Adding Value, on the other hand, opens up creativity to the max - there is no limit to how this may be done, and it all fully depends on the nature of the business and the audience. I think that one of the most important factors to consider is that typical Advertising has a fairly well-defined (and typically expensive!) set of channels to use. Adding Value, on the other hand, opens up creativity to the max – there is no limit to how this may be done, and it all fully depends on the nature of the business and the audience.

]]> By: Andy LaPointe http://www.smallbusinessbranding.com/782/add-value/comment-page-1/#comment-87066 Andy LaPointe Wed, 15 Aug 2007 13:53:22 +0000 http://www.smallbusinessbranding.com/782/add-value/#comment-87066 Hi Steve, I just finished reading your post and it was an "add value" for me and my company. It is the littles things that make the difference in creating an average brand or an excellent brand that will last for generations. The Add Value approach can be easily overlooked. It is much easier to Ad Value with a brand or a company than really think about the Add Value component. Hi Steve, I just finished reading your post and it was an “add value” for me and my company. It is the littles things that make the difference in creating an average brand or an excellent brand that will last for generations. The Add Value approach can be easily overlooked. It is much easier to Ad Value with a brand or a company than really think about the Add Value component.

]]> By: Ed Roach http://www.smallbusinessbranding.com/782/add-value/comment-page-1/#comment-86622 Ed Roach Mon, 13 Aug 2007 19:35:10 +0000 http://www.smallbusinessbranding.com/782/add-value/#comment-86622 I absolutely agree with you here Steve. When I discuss advertising with small business owners, many advertise as a neccessary evil. They have to put out something and they appear to be happy so long as people see their name. My concern expressed is, what is the point if there is no message that is compelling to their audience or has no frequency. If you plan on one ad - don't bother, no one will see it. If you're going to spend the bucks to advertise, have something to say. Give me a reason to check you out. Give your prospect great value, much like Adam's example. That advertiser is very clever. He is positioning himself as the expert. What better value is there? I absolutely agree with you here Steve. When I discuss advertising with small business owners, many advertise as a neccessary evil. They have to put out something and they appear to be happy so long as people see their name.

My concern expressed is, what is the point if there is no message that is compelling to their audience or has no frequency. If you plan on one ad – don’t bother, no one will see it. If you’re going to spend the bucks to advertise, have something to say. Give me a reason to check you out. Give your prospect great value, much like Adam’s example. That advertiser is very clever. He is positioning himself as the expert. What better value is there?

]]> By: Adam Miller http://www.smallbusinessbranding.com/782/add-value/comment-page-1/#comment-86596 Adam Miller Mon, 13 Aug 2007 16:15:42 +0000 http://www.smallbusinessbranding.com/782/add-value/#comment-86596 I agree, there is so much advertising in our local paper that I tend not to even see most of it. It seems like most of the advertisements are the same each week and they weren't put together very well. There is one that stands out to me each week. A local business takes out a section where each week they answer a question regarding their industry. It is very informative, and always interesting. I always find myself reading it because it gives me insight. I also picture them as more knowledgable than there competition with the same old boring ads on the page. It adds value. I agree, there is so much advertising in our local paper that I tend not to even see most of it. It seems like most of the advertisements are the same each week and they weren’t put together very well. There is one that stands out to me each week. A local business takes out a section where each week they answer a question regarding their industry. It is very informative, and always interesting. I always find myself reading it because it gives me insight. I also picture them as more knowledgable than there competition with the same old boring ads on the page.
It adds value.

]]> By: Ad Value or Adding Value? « StickyFigure http://www.smallbusinessbranding.com/782/add-value/comment-page-1/#comment-86591 Ad Value or Adding Value? « StickyFigure Mon, 13 Aug 2007 14:42:53 +0000 http://www.smallbusinessbranding.com/782/add-value/#comment-86591 [...] comments welcome on a post just published over at the Small Business Branding [...] [...] comments welcome on a post just published over at the Small Business Branding [...]

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