Comments on: The Secrets to Bootstrap Marketing – Part 2 http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: BillinDetroit http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/comment-page-1/#comment-108785 BillinDetroit Thu, 25 Oct 2007 01:56:36 +0000 http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/#comment-108785 Freya is at least 100% correct. Find, if you can, a sales pitch from IBM, Sony, Boeing or whoever of similar size and reputation. Use every single cuss word they do. Twice. I'd like to suggest that he drop ANY hint of ethical impropriety. The internet relies on trust between strangers FAR more than a face-to-face transaction does. One teeny-tiny taint of unethical behavior could be a death stroke for your nascent business. I am not going to give you $6.97 for your product because I don't have money to waste testing your honesty. And I am going to NEED your honesty when I give you my credit card numbers. Freya is at least 100% correct.

Find, if you can, a sales pitch from IBM, Sony, Boeing or whoever of similar size and reputation. Use every single cuss word they do. Twice.

I’d like to suggest that he drop ANY hint of ethical impropriety. The internet relies on trust between strangers FAR more than a face-to-face transaction does. One teeny-tiny taint of unethical behavior could be a death stroke for your nascent business. I am not going to give you $6.97 for your product because I don’t have money to waste testing your honesty. And I am going to NEED your honesty when I give you my credit card numbers.

]]> By: Christian Nord http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/comment-page-1/#comment-88058 Christian Nord Mon, 20 Aug 2007 09:17:27 +0000 http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/#comment-88058 Email is one of the best method to be in touch with our potential or regular customer Email is one of the best method to be in touch with our potential or regular customer

]]> By: Jay Ehret http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/comment-page-1/#comment-87907 Jay Ehret Sun, 19 Aug 2007 13:48:53 +0000 http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/#comment-87907 Excellent advice, Freya. Why would anyone want a stupid idea from a thief? Also, the price of the program is too low. If the information is so valuable, why is it only $6.97? Additionally, these sales letter websites are past their prime. They scream, "I just want your money." Perhaps the 800 people on Butch's email list know that. Excellent advice, Freya. Why would anyone want a stupid idea from a thief? Also, the price of the program is too low. If the information is so valuable, why is it only $6.97?

Additionally, these sales letter websites are past their prime. They scream, “I just want your money.” Perhaps the 800 people on Butch’s email list know that.

]]> By: Freya Bletsoe http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/comment-page-1/#comment-87740 Freya Bletsoe Sat, 18 Aug 2007 13:47:03 +0000 http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/#comment-87740 Hi Butch, Thanks for your comments and I've had a quick wander over to your site to see if anything was really standing out to me as a first time viewer as being a problem...and I've noticed a couple of things about your site. 1) you state right at the top that you "stole" a rediculously stupid trick from one of your own affiliates. 2) you use swearing in your copy. So my advice is this... Change your copy immediately. Change the bit where you say you "stole" the idea from your own affiliate. It makes you seem as if you have no morals if you openly admit to stealing something from someone else...especially when that someone is one of your own affiliates - that's some one who is working for you on your behalf...why on earth would you want to steal something (anything) from one one who is working for your benefit...be it an idea or anything else. No one likes a thief let alone someone who admits to it!!! Look also at your use of the very negative word "stupid" try to switch that word out of there - this is after all your sales pitch - you want it to be positive, not negative. Point number 2 ties in with my last sentance...don't swear in this pitch. It makes it sound unprofessional and you want your readership to look to you as a professional in your field...this way they will have confindence in you enough to buy your product. Don't swear...it just creates the wrong impression. Apart form this it's not actually a bad sales letter at all, but is this all you are sending to your list? If so my suggestion would be that you "give a little to get a lot"...send out something to them for free - be that an article, an ebook, anything so long as it has real value...that way you audience won't feel constantly "sold to" and this little bit of effort on your part will build their confidence in you and you abilities. If you want to know more about monetizing your blogs etc then check out Yaro's site and have a look at signing up for his blog mastermind course...it's a great source of information and will send you well on your way to monetizing success. Also have a look at Darren Prowse's "problogger" website to pick up more hints and tips. But that is in my humble opinon the major problems with your current sales letter...try the changes and see if it makes a difference...sometime just a slight tweek can make a big difference. Good luck Butch. :-) Hi Butch,
Thanks for your comments and I’ve had a quick wander over to your site to see if anything was really standing out to me as a first time viewer as being a problem…and I’ve noticed a couple of things about your site.
1) you state right at the top that you “stole” a rediculously stupid trick from one of your own affiliates.
2) you use swearing in your copy.
So my advice is this…
Change your copy immediately. Change the bit where you say you “stole” the idea from your own affiliate. It makes you seem as if you have no morals if you openly admit to stealing something from someone else…especially when that someone is one of your own affiliates – that’s some one who is working for you on your behalf…why on earth would you want to steal something (anything) from one one who is working for your benefit…be it an idea or anything else. No one likes a thief let alone someone who admits to it!!! Look also at your use of the very negative word “stupid” try to switch that word out of there – this is after all your sales pitch – you want it to be positive, not negative.
Point number 2 ties in with my last sentance…don’t swear in this pitch. It makes it sound unprofessional and you want your readership to look to you as a professional in your field…this way they will have confindence in you enough to buy your product. Don’t swear…it just creates the wrong impression.

Apart form this it’s not actually a bad sales letter at all, but is this all you are sending to your list? If so my suggestion would be that you “give a little to get a lot”…send out something to them for free – be that an article, an ebook, anything so long as it has real value…that way you audience won’t feel constantly “sold to” and this little bit of effort on your part will build their confidence in you and you abilities.

If you want to know more about monetizing your blogs etc then check out Yaro’s site and have a look at signing up for his blog mastermind course…it’s a great source of information and will send you well on your way to monetizing success. Also have a look at Darren Prowse’s “problogger” website to pick up more hints and tips.
But that is in my humble opinon the major problems with your current sales letter…try the changes and see if it makes a difference…sometime just a slight tweek can make a big difference.
Good luck Butch. :-)

]]> By: Butch Weber http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/comment-page-1/#comment-87494 Butch Weber Fri, 17 Aug 2007 15:08:38 +0000 http://www.smallbusinessbranding.com/784/bootstrapping-marketing-secrets-2/#comment-87494 Hello, I have seen this method over and over and over on the internet. All the marketing gurus preach the list building necessities. I have built my list to about 800 and still haven't been able to monetize the list! I see that all the gurus send out emails over and over again and wonder if they use an automated process? I have been sending broadcasts along with my newsletters but haven't really cashed in on any of them and I don't seem to have the time to duplicate what I see in my email. I try to duplicate what I respond to but, nada! Does this mean that my list is dead and not the proper market? Why would they sign up and then not participate? I do and spend a fortune on new IM products! I also see that IM theories abound but step by step instructions are few. What does a newbie (for more than two years!) have to do? Hello, I have seen this method over and over and over on the internet. All the marketing gurus preach the list building necessities. I have built my list to about 800 and still haven’t been able to monetize the list! I see that all the gurus send out emails over and over again and wonder if they use an automated process? I have been sending broadcasts along with my newsletters but haven’t really cashed in on any of them and I don’t seem to have the time to duplicate what I see in my email. I try to duplicate what I respond to but, nada! Does this mean that my list is dead and not the proper market? Why would they sign up and then not participate? I do and spend a fortune on new IM products! I also see that IM theories abound but step by step instructions are few. What does a newbie (for more than two years!) have to do?

]]>