How to Personalize Your Brand

The beautiful thing about branding is the desire to be different from anyone else. If we were just one big walking – talking fingerprint it would be case closed. But alas, it is much harder than that. What ever your pursuit at the moment – whether it is personal or business, your brand plays a major role whether you are aware of it or not. If we want to take a brand advantage then we must work hard at it.

For many who spent their entire youth just trying to fit in, to be one of thousands, the desire to discover and develop our own personal brand is quite a challenge. Here are some considerations that might help you on your journey to being a memorable personal brand:

1) The next time you order a drink at your favorite club or watering hole, don’t just say a Manhattan on the rocks but make it distinctive. “I’ll have a (Jameson) Manhattan on the rocks”. (Jameson Irish Whiskey) Make it specific, memorable.

2) Work on changing the things you don’t like about yourself.

3) Go out of your way to be helpful around the office or with clients.

4) Show up with coffee or treats for EVERY meeting.

5) Integrity. It is very important to follow through on promises. People like to trust you.

6) Use blogs to build your personal profile, be known as an expert.

7) Be a aggressive networker who gives first every time. People will want to help you succeed.

Be aware of your brand and stay true to it’s values, I guess we are talking integrity again.

9) Because you network effectively, become the ‘go to guy’. You become a reliable resource to others.

…and finally 10) – Don’t live a lie, become the brand you want to be.

So essentially, like a business brand – differentiation is key. I’m sure that you can add more to this list to become the best person you can be. We can label it personal branding or we can just label it honest living. Which ever you choose the goal is to make a powerful impact on a personal level.