Comments on: The Marketing Power of Success Stories http://www.smallbusinessbranding.com/786/marketing-success-stories/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marcia Hoeck http://www.smallbusinessbranding.com/786/marketing-success-stories/comment-page-1/#comment-89538 Marcia Hoeck Sun, 26 Aug 2007 16:35:23 +0000 http://www.smallbusinessbranding.com/?p=786#comment-89538 Kevin, Good reminder of the power of stories. Organizations so often focus on promoting their products and services that they forget the value in having testimonials or case histories that essentially feature others promoting their products and services. It's a subtle but powerful difference. Good post. Marcia Hoeck Kevin,
Good reminder of the power of stories. Organizations so often focus on promoting their products and services that they forget the value in having testimonials or case histories that essentially feature others promoting their products and services. It’s a subtle but powerful difference.

Good post.
Marcia Hoeck

]]> By: Kevin Levi http://www.smallbusinessbranding.com/786/marketing-success-stories/comment-page-1/#comment-87632 Kevin Levi Sat, 18 Aug 2007 05:26:25 +0000 http://www.smallbusinessbranding.com/?p=786#comment-87632 Good validation of the power of testimonials! Thank you HBW. Audio testimonials are especially powerful! You are absolutely right. Thanks for sharing! Good validation of the power of testimonials! Thank you HBW.

Audio testimonials are especially powerful! You are absolutely right. Thanks for sharing!

]]> By: Home Business Website http://www.smallbusinessbranding.com/786/marketing-success-stories/comment-page-1/#comment-87198 Home Business Website Thu, 16 Aug 2007 05:12:27 +0000 http://www.smallbusinessbranding.com/?p=786#comment-87198 On my site I found a huge difference in response rates once I put up success stories in the form of a testimonial page. The sign-ups doubled overnight after I put up that page. All it took was a little persuasion to convince the window-shoppers to optin for a longer look. My next project is to add audio to some testimonials (along with photos). I'm sure optins will increase again as they listen to personalized success stories from the horse's mouth. On my site I found a huge difference in response rates once I put up success stories in the form of a testimonial page.

The sign-ups doubled overnight after I put up that page. All it took was a little persuasion to convince the window-shoppers to optin for a longer look.

My next project is to add audio to some testimonials (along with photos). I’m sure optins will increase again as they listen to personalized success stories from the horse’s mouth.

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