In business as in life, nothing comes easy even if it is made to seem so. That successful business down the road – Do you really think they became successful by sitting on their hands and waiting for people to come to them to use them? Do you really think that they never chased a contract in their business life…of course they did, the fact is that they may have worked until their fingers bled, burnt the midnight oil and then some, but all the while they probably won’t tell you that it went like this – instead it’ll be a rosy picture of “well we simply did this or all we did was this…” makes it sound easy doesn’t it?
The fact is – business is not easy…
…It’s not a simple road to riches. You have to work and work and work even harder to build up a good business and it won’t happen by accident!
I’ll let you into a little secret…
In the world of business you and you alone make your own luck. It is in your hands is your success. You really can be the master of your own destiny.
How so? How can it possibly be so simple after all I’ve just told you about it being a long hard struggle? Well here’s the thing – it is never going to be an overnight success. Never. You will never open a business one day and then the next, have a train load of customers turn up at your door. (Unless you are opening a train station of course!) But you can seriously weigh the “luck” factor in your favor. All you need to do is become a “do-er.”
Yup, it’s that simple. Become a do-er. You want to get that shining diamond of a contract? Write the letter to the company offering that contract and tell them why your company would be best suited to getting that contract. Do you have an area of expertise? Contact your local paper/magazine/good blog and offer to write on that subject? Get your name out there and known. Start to build you business by doing. After all no-one is going to “just come to you”. You need to actively make moves so it’s easier for people to approach you back.
Remember years ago (no… further back than that…you’re not that young you know!!) Remember the school dances? Boys on one side, girls on another? Now think who were the successful ones that got all the dances with the pretty girls? That’s right, the ones who approached them and asked them to dance. It certainly wasn’t the ones sat the back of the hall in the dark and gloom. It was the ones at the front of the hall bopping away in the flashing disco lights, having all the fun, weren’t they?
Well in business you too can have all the fun. Just get up from the back of the hall and start asking for those dances! You’d be amazed at the “success” you get if you just get up and ask for it. Go on try it – You deserve it!
