Comments on: What, Me Worry About my Product Name?

By: There’s a Bumble in the Jumble « StickyFigure

There’s a Bumble in the Jumble « StickyFigure — Wed, 24 Sep 2008 12:47:28 +0000

[...] means, in part, providing a hook into the minds, memories, and imaginations of customers. And jumbles of letters and numbers are utterly [...]

By: What’s in a Name? « StickyFigure

What’s in a Name? « StickyFigure — Fri, 07 Dec 2007 15:54:56 +0000

[...] many companies, especially technology companies, don’t get this. Look, if you’re going to invest a boatload of money into developing a product, why would you [...]

By: Fred333

Fred333 — Wed, 26 Sep 2007 14:48:25 +0000

Yea just like phone numbers and domain names. Everything will be high demand for those small or effective numbers and words.

By: Chris

Chris — Thu, 30 Aug 2007 09:50:39 +0000

Just think, in 20 years time there brand names will be longer than the packaging their printed on,

e.g. Sony xplrkf.2xplzfkfkrkzzxxxxxxxxxx x5

Just imagine going into a store and ordering that.

Chris
http://www.threerooms.com

By: Freya Bletsoe

Freya Bletsoe — Thu, 30 Aug 2007 05:55:26 +0000

ha ha! Yes! Completely agree…it is a geek who names them and he’s been locked in a windowless room for a year before hand too! lol!
Another industry that does it half and half is the car industry…at the lower end of the car market the likes of Ford, Crysler and Kia give their cars names like Focus,Neon, and Sedona. But get to the upper end and it’s all numbers and random letters again! Merc C class or an SL, Bentley GT, Porsche 356 or 911..I mean can they not be bothered to name the damn things? Nope? Oh ok, well just for fun, I’ll do it for them then…Merc C class can be a Merc Colin, Merc SL? Merc Sleeker (Lines),a Bentley, is a Garfield (or a fat cat’s car if you like!) Porsche 356 is a Button (as cute as!) and a Porsche 911 is the Porsche Richard!
However even the car industry can get it seriously wrong…remember the Vauxhall Nova in Britain? A great name – Nova being linked with the stars and sky rocketing etc…but no… in Spain where Nova translates to “won’t go” – not the best name for a car on a cold winter’s morning!
Good post Steve!

By: Vincent

Vincent — Wed, 29 Aug 2007 21:44:17 +0000

Hmm, there’s different ways I would look at this. One, there is a focus on brand. You know you’re buying a Sony / Nec / whatever device and can show it off to your friends, saying just that. It’s much more cost-effective, marketing-wise, to put all your efforts into getting your name to be associated with quality, than re-educate the market every-time.

Second, we are talking an entirely different market for video-projectors than, say, Apple’s iPhone branding-strategy. I would expect the first to be much more tech-savy and, shall I say, left-brained. Someone who knows about the nitty-gritty may actually appreciate naming products in increments, and even proudly show off to their friends that they have version XP211Pro, vs. the measly XP210.

But you are correct, the industry is clearly changing, more complex machinery is being packaged in a consumer-friendly fashion, and I expect that naming things attractively to match will have to become the norm not too far from now.