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	<title>Comments on: Branding 101: Branding Basics to Help Your Business</title>
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	<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: 8 useful branding tips for small business and entrepreneurs &#124; Understanding Marketing</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-292996</link>
		<dc:creator>8 useful branding tips for small business and entrepreneurs &#124; Understanding Marketing</dc:creator>
		<pubDate>Sat, 07 Nov 2009 12:48:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/#comment-292996</guid>
		<description>[...] world of branding. It&#8217;s one of those areas of marketing that everyone&#8217;s heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for small [...]</description>
		<content:encoded><![CDATA[<p>[...] world of branding. It&#8217;s one of those areas of marketing that everyone&#8217;s heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for small [...]</p>
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	<item>
		<title>By: Small Business Radar - Today Top Blog Posts on Small Business - Powered by SocialRank</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-102883</link>
		<dc:creator>Small Business Radar - Today Top Blog Posts on Small Business - Powered by SocialRank</dc:creator>
		<pubDate>Tue, 09 Oct 2007 08:08:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/#comment-102883</guid>
		<description>[...] Branding 101: Branding Basics to Help Your Business &#124; Small Business Marketing &amp; Branding [...]</description>
		<content:encoded><![CDATA[<p>[...] Branding 101: Branding Basics to Help Your Business | Small Business Marketing &#38; Branding [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Fred333</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-96038</link>
		<dc:creator>Fred333</dc:creator>
		<pubDate>Wed, 19 Sep 2007 17:18:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/#comment-96038</guid>
		<description>You be amazed at how people relate to both colors and font combinations on websites. It is a very overlooked attribute when designing a website.</description>
		<content:encoded><![CDATA[<p>You be amazed at how people relate to both colors and font combinations on websites. It is a very overlooked attribute when designing a website.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeff</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-94180</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Thu, 13 Sep 2007 01:13:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/#comment-94180</guid>
		<description>I agree 100% with the concept of branding. My website is being built on a shoestring but I try to be consistent with color and font from page to page.</description>
		<content:encoded><![CDATA[<p>I agree 100% with the concept of branding. My website is being built on a shoestring but I try to be consistent with color and font from page to page.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ed Roach</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-92480</link>
		<dc:creator>Ed Roach</dc:creator>
		<pubDate>Wed, 05 Sep 2007 23:28:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/#comment-92480</guid>
		<description>Vikram,

Let&#039;s not forget sport&#039;s teams who could do more to take advantage of maskots. They are excellent icons of personality for brands. 

Great link to vote on your favorite icon! All readers of this article should cast their ballot - may the best character win!</description>
		<content:encoded><![CDATA[<p>Vikram,</p>
<p>Let&#8217;s not forget sport&#8217;s teams who could do more to take advantage of maskots. They are excellent icons of personality for brands. </p>
<p>Great link to vote on your favorite icon! All readers of this article should cast their ballot &#8211; may the best character win!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ed Roach</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-92441</link>
		<dc:creator>Ed Roach</dc:creator>
		<pubDate>Wed, 05 Sep 2007 20:23:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/#comment-92441</guid>
		<description>Nadine, I misspelled dealing above.</description>
		<content:encoded><![CDATA[<p>Nadine, I misspelled dealing above.</p>
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	</item>
	<item>
		<title>By: Ed Roach</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-92440</link>
		<dc:creator>Ed Roach</dc:creator>
		<pubDate>Wed, 05 Sep 2007 20:21:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/#comment-92440</guid>
		<description>Nadine,

Are you deaing at retail level (with the public)? or are you manufacturing a product?</description>
		<content:encoded><![CDATA[<p>Nadine,</p>
<p>Are you deaing at retail level (with the public)? or are you manufacturing a product?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vikram Rajan</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-92367</link>
		<dc:creator>Vikram Rajan</dc:creator>
		<pubDate>Wed, 05 Sep 2007 13:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/#comment-92367</guid>
		<description>A happy medium between corporate branding (what I call a &quot;forced emotional connection&quot;) and personal branding (aah, &quot;natural emotional connection&quot;) is Mascot Branding.  We can think of many famous companies who use mascots to personify their own service, or their &quot;evil&quot; competitor, a lousy or great customer: In fact, we can vote on them and see the winner parade at NY&#039;s &lt;a href=&quot;http://advertising.yahoo.com/advertisingweek_07/icon_poll.html&quot; rel=&quot;nofollow&quot;&gt;Advertising Week &quot;Favorite Icon&quot;&lt;/a&gt;.

~ Vikram 
&lt;a href=&quot;http://www.personalbrandmarketing.com&quot; rel=&quot;nofollow&quot;&gt;PersonalBrandMarketing.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>A happy medium between corporate branding (what I call a &#8220;forced emotional connection&#8221;) and personal branding (aah, &#8220;natural emotional connection&#8221;) is Mascot Branding.  We can think of many famous companies who use mascots to personify their own service, or their &#8220;evil&#8221; competitor, a lousy or great customer: In fact, we can vote on them and see the winner parade at NY&#8217;s <a href="http://advertising.yahoo.com/advertisingweek_07/icon_poll.html" rel="nofollow">Advertising Week &#8220;Favorite Icon&#8221;</a>.</p>
<p>~ Vikram<br />
<a href="http://www.personalbrandmarketing.com" rel="nofollow">PersonalBrandMarketing.com</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Project Clarity &#187; Blog Archive &#187; links for 2007-09-04</title>
		<link>http://www.smallbusinessbranding.com/798/branding-basics-ed-roach/comment-page-1/#comment-92095</link>
		<dc:creator>Project Clarity &#187; Blog Archive &#187; links for 2007-09-04</dc:creator>
		<pubDate>Tue, 04 Sep 2007 18:30:32 +0000</pubDate>
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		<description>[...]  Branding 101: Branding Basics to Help Your Business &#124; Small Business Marketing &amp; Branding (tags: branding entrepreneur) [...]</description>
		<content:encoded><![CDATA[<p>[...]  Branding 101: Branding Basics to Help Your Business | Small Business Marketing &amp; Branding (tags: branding entrepreneur) [...]</p>
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