This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Publicity. It’s a wonderful thing for any business, especially us solopreneurs. Here’s a great tactic: Link your business to a social cause that you support. It’s a great way to express your values while also gaining free exposure for your business.
Here’s a great example on MSNBC – Company’s perk: $5,000 to buy clean car.
A California company is offering its employees what it believes is a first-of-its-kind perk: $5,000 towards the purchase of a car that gets 45 miles per gallon or better.
Now that’s putting your money where you values are.
